Design innovation is the process of innovating in a field that is traditionally considered design such as graphic design, product design and user experience design. The term is also applied to the use of design and design thinking to innovative in areas such as engineering, software development and business operations.
ExampleDesign innovation often involves making products, services and environments more desirable, usable and effective. For example, the architecture of Kengo Kuma is viewed as innovative for his use of lightness with structures that challenge the traditional solid wall with windows.
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