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John Spacey, August 12, 2016 updated on December 09, 2017
User experience is the practice of designing things to reflect the realities of how they are experienced by people. It is a practical approach to design that considers context of use and the perspectives of end-users including their needs, expectations and perceptions. The following are common principles of user experience design that can be adopted as guidelines where it makes sense by a team or individual designer.
Know Your UserDesigners directly connect with users and are immersed in the culture surrounding their product.Design things to be well adapted to their function.Designs consider the various ways that things are used in the real world.
Consider the values and sensibilities of users.Consider the full range of human characteristics and abilities. Avoid designing for the mythical average person.Aim for designs that are productive and pleasing to use.
Make efficient use of resources, including the user's time.Design for resilience.SafetyReduce risk through design including designs that make human error difficult to achieve.Consider all the senses including taste, smell, touch, sight, sound and sensation.
Consider the overall visual appeal of things. Go for style and refinement as it is seen by your users.EngageDesign things to be engaging such that users feel immersed in your product. FeedbackNever keep the user in the dark. Give them feedback as to the current state of things.
Provide information scent to make things easier to find.Consider the way that people naturally want to use your design.Engage the users who are pushing your product to its limits.Personalization & CustomizationGive users control to change things to their liking.
User interfaces are intuitive and clear such that they are learned quickly with little effort.StabilityAvoid being so dynamic that environments feel unstable and unpredictable to users.ScaleBuild things to human scale.Avoid complexity that doesn't add much value. Removing things can add as much value as adding things.Use & ImproveDesigners use their own product daily and well immersed in user feedback. Designs are continually improved before they are generally releasable.
User Experience
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