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Design is a generic term for the synthesis of new things of value. The goal of design is varied and can include things like organizational goals, artistic expression and adherence to principles.User experience design is a type of design that focuses on factors such as usability, emotion and other human factors. The goal of user experience is typically to maximize customer satisfaction with a design. In some cases, design produces things that are quite unpopular with customers. For example, design may embrace intellectual ideas such as minimalism that customers don't necessarily appreciate. User experience is often seen as an improvement on design as it prioritizes human factors and customers. Nevertheless, design is useful when you don't care much what users think, for example, if you simply want to create something that you believe in.
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| Design | User Experience | Definition | The synthesis of new value. | The synthesis of new value in the eyes of customers. | Drivers | AestheticsCorporate StrategyPrinciplesIdealsHuman FactorsCustomer Satisfaction | Human FactorsCustomer Satisfaction | Next: User Experience
Design
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