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15 Business Analysis Techniques

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Business analysis is the practice of researching business goals, capabilities, processes, models and systems to develop business plans and requirements. It's a broad discipline that employs a wide range of techniques that span decision making, problem solving and reasoning. The following are a few common business analysis techniques.

Black Box

Viewing something as a black box that has inputs and outputs. In other words, a black box is an abstraction that views products, services and processes in terms of their interfaces. Used to simplify your view by filtering out unnecessary detail.

Business Rules

A way to represent business practices, processes and logic as a set of conditional statements.

Capability Analysis

A capability analysis is the examination and measurement of organizational abilities that focuses on what a business does or needs to do.

Conditional Statement

Short statements that take the form if-then that are used to identify handling for anticipated business scenarios.

Data Dredging

A brute force method of data analysis that tries to match known statistical models to large sets of data. At risk of finding patterns that are meaningless noise.

Data Mining

The analysis of a large repository of data to find meaningful patterns of information. Typically starts with a hypothesis that you want to confirm with data.

Key Performance Indicator

A business measurement that is designed to focus on strategic goals.


A method of organizing information so that it's mutually exclusive and collectively exhaustive.

Operations Analysis

The practice of investigating the core revenue generating processes of an organization.

Requirements Analysis

The process of identifying, validating and documenting specifications.

SWOT Analysis

SWOT analysis is a strategy planning technique that involves brainstorming and assessing your strategic strengths, weaknesses, opportunities and threats.

Use Case

A description of the interactions between users and services or processes. Often depicted as a drawing.

User Story

A short statement that describes a single requirement that a user has for a product, service or system.

Voice Of The Customer

The practice of capturing customer input for requirements. Often customers can see problems and shortfalls that elude the insiders of a company or industry.

Workflow Analysis

The process of identifying and documenting processes.
Overview: Business Analysis
The practice of researching business goals, capabilities, processes, models and systems to develop business plans and requirements.
Related Concepts

Business Analysis

This is the complete list of articles we have written about business analysis.
Audience Analysis
Behavioral Requirements
Best In Class
Black Box
Brand Analysis
Budget Planning
Business Analysis
Business Architecture
Business Attributes
Business Case
Business Conditions
Business Models
Business Needs
Business Needs Analysis
Business Plan
Business Requirements
Business Rules
Business Strategy
Business Swot
Business Theory
Capacity Planning
Choice Architecture
Competitive Intelligence
Context Of Use
Cost Benefit Analysis
Success Factors
Data Analysis
Data Dredging
Data Mining
Decision Analysis
External SWOT
Feasibility Analysis
Fishbone Diagram
Gap Analysis
Ishikawa Diagrams
Management Accounting
Market Research
Needs Analysis
Net Present Value
Operations Analysis
Organizing Principle
Pain Points
Performance Analysis
Problem Analysis
Productivity Analysis
Project Charter
Proof Of Concept
Qualitative Analysis
Requirements Gathering
Scenario Planning
Situation Analysis
Statement Of Work
Statistical Analysis
Story Points
Strategic Drivers
SWOT Analysis
Technology Analysis
Terms Of Reference
Total Cost Of Ownership
Use Case
User Stories
Voice Of The Customer
What-if Analysis
Workflow Analysis
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