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What is a Big Hairy Audacious Goal?

 , updated on December 25, 2017
A big hairy audacious goal is a strategic business statement such as a vision statement that sets a goal that's so ambitious that it's essential not achievable.

Purpose

The purpose of a big hairy audacious goal is to engage employees in a common purpose and to send a message to customers and investors that you're an ambitious organization. The goal is often not time-bound but is usually understood as a multi-decade vision. Managers may also use a short term big hairy audacious goal to motivate a team.

Example

In some cases, an organization surprises and actually achieves a big hairy audacious goal, such as John F. Kennedy's moon challenge in 1961, "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth." The United States fulfilled this goal on July 20, 1969.
Overview: Big Hairy Audacious Goal
Type
DefinitionAn extremely ambitious goal that serves as an inspiration and long term direction for an organization, team or individual.
Related Concepts

Goals

This is the complete list of articles we have written about goals.
Big Goals
Business
Career
Customer Service
Daily Goals
Efficiency
Employee
Future Goals
Intentions
IT
Leadership
Learning
Long Term
Management
Measurable
Objectives
Outcome Goals
Performance Goals
Personal
Process Goals
Productivity
Professional
Quality
Resolutions
Stretch
Types of Objectives
Work Goals
Workplace Goals
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