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What is a Big Hairy Audacious Goal?

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A big hairy audacious goal is a strategic business statement such as a vision statement that sets a goal that's so ambitious that it's essential not achievable.


The purpose of a big hairy audacious goal is to engage employees in a common purpose and to send a message to customers and investors that you're an ambitious organization. The goal is often not time-bound but is usually understood as a multi-decade vision. Managers may also use a short term big hairy audacious goal to motivate a team.


In some cases, an organization surprises and actually achieves a big hairy audacious goal, such as John F. Kennedy's moon challenge in 1961, "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth." The United States fulfilled this goal on July 20, 1969.
Overview: Big Hairy Audacious Goal
An extremely ambitious goal that serves as an inspiration and long term direction for an organization, team or individual.
Related Concepts


This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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