PurposeThe purpose of a big hairy audacious goal is to engage employees in a common purpose and to send a message to customers and investors that you're an ambitious organization. The goal is often not time-bound but is usually understood as a multi-decade vision. Managers may also use a short term big hairy audacious goal to motivate a team.
ExampleIn some cases, an organization surprises and actually achieves a big hairy audacious goal, such as John F. Kennedy's moon challenge in 1961, "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth." The United States fulfilled this goal on July 20, 1969.
|Overview: Big Hairy Audacious Goal|
An extremely ambitious goal that serves as an inspiration and long term direction for an organization, team or individual.