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What is a Balanced Scorecard?

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Balanced scorecard is a methodology for goal setting and performance management. As with most goal setting frameworks it begins with the strategy of an organization and maps that to the goals of management and every team and individual contributor. Each scorecard is designed to have a small number of measurable goals or data items. In many cases, a scorecard has about 20 items. Scorecards are also designed to be well-rounded with goals that fall into each of the following four areas:

1. Financial

Financial objectives such as revenue targets and return-on-investment.

2. Customer

Customer related targets such as customer retention, loyalty and customer satisfaction.

3. Internal

The capabilities of the organization such as quality, risk management, efficiency and innovation. These form the basis for a company's current and future competitive advantage.

4. Learning & Growth

The corporate culture of an organization such as employee engagement and development.

Goal Structure

Each goal is broken down into a structure with a vision statement, strategies, tactics and metrics.


This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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