| |
The external environment is the set of factors that are beyond your control as an organization. These are commonly identified as part of strategic planning, often using a specific technique such as swot analysis. The following are common examples of the external environment.
Anti-competitive Practices (of the competition) | Barriers to Entry | Brand Image | Competition | Costs | Credit Markets | Culture Change | Customer Needs | Customer Perceptions | Customer Preferences | Demographics | Disasters | Economic Conditions | Exchange Rates | Inflation | Infrastructure Failures | Input Costs | Interest Rates | Labor Market | Legal (e.g. Court Rulings) | Market Prices | Media | New Market Entrants | Partners | Permits & Licenses | Political Stability | Pollution | Public Perceptions | Recessions | Regulations | Societal Change | Stock Markets | Subsidies and Government Interference in Markets | Substitute Goods | Substitute Products | Suppliers | Supply Chains | Taxation | Technological Change | Trade Barriers | Weather |
Brand identity is what you want customers to feel about your brand and brand image is what they actually think. This is often listed as part of the internal environment. This is misleading as it is a poor practice to think of customers as internal. You can influence what customers think but this is largely beyond your direct control.
A substitute good is a product or service in a different product category that can indirectly compete with your offerings. For example, robots that suddenly evolve to replace delivery services by allowing consumers to send their robotic representative to pick things up on their behalf from a neighborhood drop point.
Swot Analysis
This is the complete list of articles we have written about swot analysis.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|