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41 Examples of the External Environment

The external environment is the set of factors that are beyond your control as an organization. These are commonly identified as part of strategic planning, often using a specific technique such as swot analysis. The following are common examples of the external environment.
Anti-competitive Practices (of the competition)
Barriers to Entry
Brand Image
Credit Markets
Culture Change
Customer Needs
Customer Perceptions
Customer Preferences
Economic Conditions
Exchange Rates
Infrastructure Failures
Input Costs
Interest Rates
Labor Market
Legal (e.g. Court Rulings)
Market Prices
New Market Entrants
Permits & Licenses
Political Stability
Public Perceptions
Societal Change
Stock Markets
Subsidies and Government Interference in Markets
Substitute Goods
Substitute Products
Supply Chains
Technological Change
Trade Barriers
Brand identity is what you want customers to feel about your brand and brand image is what they actually think. This is often listed as part of the internal environment. This is misleading as it is a poor practice to think of customers as internal. You can influence what customers think but this is largely beyond your direct control.
A substitute good is a product or service in a different product category that can indirectly compete with your offerings. For example, robots that suddenly evolve to replace delivery services by allowing consumers to send their robotic representative to pick things up on their behalf from a neighborhood drop point.

Swot Analysis

This is the complete list of articles we have written about swot analysis.
Business Context
Business Swot
Competitive Factors
Economic Factors
External Factors
External SWOT
Internal Factors
Personal Swot
Political Factors
Product SWOT
Situation Analysis
Team Strengths
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SWOT Analysis

A strategy planning technique.

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An overview of swot analysis with examples for a business, product, service, brand, professional, student and school.

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A list of threats for SWOT analysis.

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