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7 Examples of a SWOT Analysis

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SWOT analysis is a technique for representing the current strategic position of a business, brand, product, service, person, event or organization. This involves listing strengths, weaknesses, opportunities and threats. A swot analysis can be performed for any competitive situation. The most common approach to swot analysis is to simply brainstorm each list. Alternatively, formal methods such as capability analysis for strengths, gap analysis for weaknesses, strategic planning for opportunities and risk identification for threats can be used. The following are illustrative examples of a swot analysis.


A sushi restaurant competes mostly on price and location. They see an opportunity to improve quality and to expand. Threats are mostly related to poor customer service or low food quality that result in bad reviews and declining patronage.


An IT Manager is content in their role as they have a high quality of life and are often able to spend time with family. They perform a swot analysis to look at threats to their role and competitive weaknesses. The manager views the opportunities of the swot analysis as goals and action items designed to protect their job.


A global sporting goods company has wide distribution and deep design skills but lags competitors in terms of advertising, product selection, brand recognition and brand image.


An organic cosmetic product works well but is difficult to use. The product suffers from a perception that natural products don't work as well as the chemical alternatives. The product also has a high price and low brand recognition.


A mid-range hotel that specializes in rooms and features for families. The hotel is close to a major theme park but not as close as nearby luxury hotels. As such, guests have to take a free shuttle bus to get to the theme park. This is a source of some negative reviews as the bus service is sometimes late due to traffic.


Students may develop a swot analysis as part of planning for their education and career. In this example, the student is creative and good at focusing on tasks but is quiet in a group setting. In the context of a swot analysis of a person, "weaknesses" doesn't indicate a lack of character or a problem with the person. Rather, weaknesses list anything that can put the person at a competitive disadvantage at school or in a future profession.


A private school in Tokyo that offers a strong bilingual program is facing new competition from schools with similar offerings.
Overview: SWOT Analysis
Definition (1)
A technique for representing the current strategic position of a business, brand, product, service, person, event or organization.
Definition (2)
The process of listing the strengths, weaknesses, opportunities and threats for an entity in an environment of constraints and competition.
Also Known As
Related Concepts

SWOT Analysis

This is the complete list of articles we have written about swot analysis.
Business Context
Business Swot
Competitive Factors
Economic Factors
External Factors
External SWOT
Internal Factors
Personal Swot
Political Factors
Product SWOT
Situation Analysis
Team Strengths
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SWOT Analysis

A strategy planning technique.

Swot Threats

A list of threats for SWOT analysis.

SWOT Opportunities

An overview of the opportunity section of SWOT analysis with examples.

SWOT Weaknesses

An overview of SWOT weaknesses with examples.

SWOT Strengths

An overview of strengths in SWOT analysis with examples.

Business Weaknesses

A list of business weaknesses for strategic planning exercises such as swot analysis.

Business Strengths

A list of business strengths for brainstorming activities such as swot analysis.

External Environment

The definition of the external environment with business examples.

Competitive Factors

A list of common competitive factors.

Business Analysis

A list of business analysis techniques and deliverables.

Business Analysis Definition

The definition of business analysis with examples.

Analysis Paralysis

The definition of analysis paralysis with examples.

Mutually Exclusive

The definition of mutually exclusive with examples.


The definition of criteria with examples.

Decision Matrix

A definition of decision matrix with complete examples.

Decision Criteria

The definition of decision criteria with examples.

Design Analysis

The definition of design analysis with examples.

Information Analysis

The definition of information analysis with examples.
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