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A business plan is a business strategy proposal that includes an overview of strategic drivers such as the competitive environment and how stated goals will be achieved including marketing, financial and operational details. The strategy documented in a business plan can be a new business venture or a project proposal for an existing business.
Business Strategy
This is the complete list of articles we have written about business strategy.
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An extensive list of business strategies.
A reasonably comprehensive guide to strategy.
The difference between a baseline and a benchmark.
A definition of strategy vs tactics with two examples.
A few sources of competitive advantage for businesses.
A list of macro environment components.
The difference between competitive advantage and distinctive capability.
An overview of a common business strategy.
A definition of restructuring with examples.
A checklist for developing a product strategy.
An overview of common pricing strategies.
A definition of product value with examples.
The common types of premiumisation.
The basic types of product demand.
A definition of marketing myopia with examples.
The definition of product extension with examples.
An overview of product markets with examples.
An overview of product culture with examples.
A guide to product marketing.
A list of common product features.
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