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What is a Business Plan?

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A business plan is a business strategy proposal that includes an overview of strategic drivers such as the competitive environment and how stated goals will be achieved including marketing, financial and operational details. The strategy documented in a business plan can be a new business venture or a project proposal for an existing business.
Overview: Business Plan
Type
Definition
A formal proposal for a business strategy.
Related Concepts

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Arbitrage
Automation
Bargaining Power
Benchmarking
Bespoke
Branding
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Mergers
Modernization
Operational Efficiency
Plateau Effect
Point Of No Return
Positioning
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Product-as-a-Service
Productivity
Promotion Strategy
Prototypes
Razor And Blades
Relative Advantage
Resistance To Change
Retrenchment
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy
Strategy Failure
Strategy Monitoring
Strategy Risk
Tactics
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
Win-Win
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Business Strategy

An extensive list of business strategies.

Strategy

A reasonably comprehensive guide to strategy.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Strategy vs Tactics

A definition of strategy vs tactics with two examples.

Competitive Advantage

A few sources of competitive advantage for businesses.

Macro Environment

A list of macro environment components.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

Do Nothing Strategy

An overview of a common business strategy.

Restructuring

A definition of restructuring with examples.

Product Strategy

A checklist for developing a product strategy.

Pricing Strategy

An overview of common pricing strategies.

Product Value

A definition of product value with examples.

Premiumisation

The common types of premiumisation.

Product Demand

The basic types of product demand.

Marketing Myopia

A definition of marketing myopia with examples.

Product Extension

The definition of product extension with examples.

Product Market

An overview of product markets with examples.

Product Culture

An overview of product culture with examples.

Product Marketing

A guide to product marketing.

Product Features Examples

A list of common product features.

Product Planning

An overview of product planning with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Product Metrics

A list of common product metrics.
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