A ladder interview is an interviewing technique that uses follow up questions that dive to two or three levels of detail. The technique is associated with market research. However it can be used in other areas such as job interviews.Ladder interviews start with a simple question and ask two or three follow ups designed to go deeper. The following are illustrative examples.
Product Development Marketer: Do you like this package?Customer: No, not reallyMarketer: Why?Customer: It just looks like it's trying too hard.Marketer: Why?Customer: It's all gold and shiny. It's too flashy.
AdvertisingMarketer: How did that advertisement make you feel?Customer: ThirstyMarketer: Thirsty for our product?Customer: Yeah sure, I guessMarketer: You mean it made you generally thirsty?Customer: Well, you just show the product for about half a secondMarketer: That was difficult to notice?Customer: Yeah, I was thinking about beer when that guy looked so thirsty like thatMarketer: But you do like bottled water?Customer: Sure, but that ad had me thinking beer
Job InterviewManager: What is the difference between good code and bad code?Candidate: Good code is scalable and efficientManager: What makes code scalable?Candidate: You can deploy it on lots of machinesManager: So what makes that possible?Candidate: The cloud?Manager: I mean, how do you write code that works well on the cloud?Candidate: Not sure
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