Products & Services
Selling products and services on a limited basis before a full product launch. For example, a donut shop that tries 50 new donuts in two locations each to decide which to launch on a nationwide basis.Customer Service
Customer service changes that are introduced as a pilot. For example, a restaurant that introduces a no tipping policy together with an incentive program for employees to earn bonuses when customers are satisfied.Customer Experience
Customer experience testing such as a hotel that experiments with a floor for parents with small children and babies. The rooms on the floor have features such as cribs, toys and complimentary diapers.Distribution
Distribution experiments such as entering a new region or country on a trial basis.Pricing
Experimenting with pricing structures and strategies such as a telecom company that introduces flat pricing in one city to measure the impact on demand.Promotion
Promotional experiments such as testing variations of an advertisement on a limited basis before a major campaign.Branding
Brand related tests such as releasing a new logo variation to see if it impacts brand recognition and sales.| Overview: Test Marketing | ||
Type | ||
Definition | The process of putting marketing variations in front of customers as a business experiment. | |
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