Target Markets
The needs, expectations and preferences of a target market.Leads
Lists of customers who are in your target market.Opportunities
Lists of qualified leads who are currently shopping around in a product category.Customers
Information about specific customers such as their organizational structure, financial position and needs. For example, identifying the decision makers and advisors for a particular purchase.Locations
Information about locations such as the foot traffic on a street or approximation of the revenue of competitors in an area.Events
Information about events such as lists of companies and individuals that will be attending an industry conference.Competitors
Details of the competition such as their indicated strategy, product roadmaps and financial position. Available from public sources such as earnings calls.Technology
Monitoring the progress of a technology that may compete with you or be useful to you. For example, a company executive who wants a informed technical update on how artificial intelligence might be useful to a firm.Industries
Industry intelligence such as trends, mergers & acquisitions and recent changes to the business such as contract terms or practices.Benchmarks
Business and operational metrics for competitors or industry aggregates that can be used to gauge your competitive position.Prices
Price benchmarks such as the unit prices of recent deals in your industry.Costs
Cost information and predictions. For example, a firm may need to know if costs of a commodity input are likely to go up.Risks
Information that is relevant to risks such as new regulations or competition.| Overview: Market Intelligence | ||
Type | ||
Definition | Timely information that is relevant to marketing and operations strategy. | |
Related Concepts | ||
