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Strategy vs Tactics

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Strategy is a plan to take advantage of future opportunities and manage future risks. A tactic is a quickly executed plan to take advantage of opportunities or manage risks as they present themselves. In other words, a strategy plans for the future while a tactic handles the moment.

Strategy Example

A telecom company develops a strategy to role out network improvements that will improve data throughput for mobile devices in its major markets. They plan $1 billion dollars in spending over one year that is projected to result in $10 billion in additional revenue over the next 5 years.

Tactics Example

A small telecom company is struggling to compete with a larger national telecom operator. One day, the large telecom operator experiences a major 6 hour outage that impacts many of its customers. The small competitor quickly launches a marketing campaign with ads that suggest its network is more reliable and offer a discount. The campaign results in 20,000 new subscribers.
Strategy vs Tactics
A future-focused plan.
A plan to handle immediate realities.
Time Horizon
Near Future
Ability to comprehend fast moving situations and act to seize opportunities and manage risks.

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Bargaining Power
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Operational Efficiency
Plateau Effect
Point Of No Return
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Promotion Strategy
Razor And Blades
Relative Advantage
Resistance To Change
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy Failure
Strategy Monitoring
Strategy Risk
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
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