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Strategy vs Tactics

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Strategy is a plan to take advantage of future opportunities and manage future risks. A tactic is a quickly executed plan to take advantage of opportunities or manage risks as they present themselves. In other words, a strategy plans for the future while a tactic handles the moment.

Strategy Example

A telecom company develops a strategy to role out network improvements that will improve data throughput for mobile devices in its major markets. They plan $1 billion dollars in spending over one year that is projected to result in $10 billion in additional revenue over the next 5 years.

Tactics Example

A small telecom company is struggling to compete with a larger national telecom operator. One day, the large telecom operator experiences a major 6 hour outage that impacts many of its customers. The small competitor quickly launches a marketing campaign with ads that suggest its network is more reliable and offer a discount. The campaign results in 20,000 new subscribers.
Strategy vs Tactics
Strategy
Tactics
Definition
A future-focused plan.
A plan to handle immediate realities.
Time Horizon
Future
Present
Near Future
Challenges
Prediction
Unknowns
Ability to comprehend fast moving situations and act to seize opportunities and manage risks.

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Arbitrage
Automation
Bargaining Power
Benchmarking
Bespoke
Branding
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Mergers
Modernization
Operational Efficiency
Plateau Effect
Point Of No Return
Positioning
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Product-as-a-Service
Productivity
Promotion Strategy
Prototypes
Razor And Blades
Relative Advantage
Resistance To Change
Retrenchment
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy
Strategy Failure
Strategy Monitoring
Strategy Risk
Tactics
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
Win-Win
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Tactics

A few examples of tactics.

Tactics Definition

A definition of strategy.

Tactical Planning

A definition of tactical planning with examples.

Tactical Goals

The definition of tactical goals with examples.

Gaming The System

The definition of gaming the system with examples.

Everyone Has A Plan

The source and meaning of Everyone Has A Plan Until They Get Punched in the Face.

Top-Down vs Bottom-Up

The differences between top-down and bottom-up with examples.

Examples of Problems

An overview of common types of problems.

Shortcuts

An overview of shortcuts with examples.

Business Strategy

An extensive list of business strategies.

Strategy

A reasonably comprehensive guide to strategy.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Competitive Advantage

A few sources of competitive advantage for businesses.

Macro Environment

A list of macro environment components.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

Do Nothing Strategy

An overview of a common business strategy.

Restructuring

A definition of restructuring with examples.
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