Strategy ExampleA telecom company develops a strategy to role out network improvements that will improve data throughput for mobile devices in its major markets. They plan $1 billion dollars in spending over one year that is projected to result in $10 billion in additional revenue over the next 5 years.
Tactics ExampleA small telecom company is struggling to compete with a larger national telecom operator. One day, the large telecom operator experiences a major 6 hour outage that impacts many of its customers. The small competitor quickly launches a marketing campaign with ads that suggest its network is more reliable and offer a discount. The campaign results in 20,000 new subscribers.
|Strategy vs Tactics|
|Definition||A future-focused plan.||A plan to handle immediate realities.|
|Time Horizon||Future||PresentNear Future|
|Challenges||PredictionUnknowns||Ability to comprehend fast moving situations and act to seize opportunities and manage risks.|