| Overview: Top Of Mind | ||
Type | ||
Definition | The percentage of people who name your brand for a particular product description such as "luxury car." | |
Also Known As | Top-of-mind awareness | |
Related Concepts | ||
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top of mind
What is Top Of Mind? John Spacey, updated on
Top of mind is a marketing metric based on the first brand customers associate with a product or concept. For example, customers might be given a phrase such as "orange juice" and asked to name the first brand they can think of. Top of mind is typically expressed as the percentage of people who first name your brand for a given product description.
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