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top of mind
What is Top Of Mind? John Spacey, updated on September 10, 2022
Top of mind is a marketing metric based on the first brand customers associate with a product or concept. For example, customers might be given a phrase such as "orange juice" and asked to name the first brand they can think of. Top of mind is typically expressed as the percentage of people who first name your brand for a given product description.
Marketing MetricsThis is the complete list of articles we have written about marketing metrics.If you enjoyed this page, please consider bookmarking Simplicable.
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