|Overview: Top Of Mind|
The percentage of people who name your brand for a particular product description such as "luxury car."
Also Known As
What is Top Of Mind?
John Spacey, updated on September 10, 2022
Top of mind is a marketing metric based on the first brand customers associate with a product or concept. For example, customers might be given a phrase such as "orange juice" and asked to name the first brand they can think of. Top of mind is typically expressed as the percentage of people who first name your brand for a given product description.
Marketing MetricsThis is the complete list of articles we have written about marketing metrics.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of common ways to measure marketing results. A list of common business metrics.
A definition of data-driven marketing with examples.
The common types of loyal customer.
A definition of recency with examples for sales, marketing and advertising.
The common types of active user metric.
An overview of active customers as a marketing metric.
The definition of marketing benchmark with examples.
The formula for cost per lead with calculation examples.
An overview of marketing efficiency with calculation examples.A list of steps for building a brand.
An overview of bliss point, a marketing principle.
The difference between brand recognition and awareness explained.An overview of 20+ common branding techniques. An overview of a common branding strategy.
A definition of brand diffusion with an example.A definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.Common types of brand implementation.
TrendingThe most popular articles on Simplicable in the past day. Recent posts or updates on Simplicable. Site Map