Brand management overlaps with other areas such as product management. How exactly this gets delineated differs by organization.
Brand StrategyA strategy for the identity, position and overall direction of a brand.
Brand PlanningA plan that implements your brand strategy.
Brand BudgetsPlanning and managing a brand budget.
Brand PositioningEstablishing a unique and valuable position for a brand in a crowded market.
Brand IdentityBrand name and visual identity.
Brand RecognitionAdvertising and promotion designed to help customers to recognize your brand.
Brand AwarenessAdvertising and promotion designed to associate your brand with a product category.
Brand ImageAdvertising and promotion designed to associate your brand with an emotion or concept such as safety or luxury.
Demand CreationAdvertising and promotion design to directly increase revenue.
Brand StrengthThe overall position of a brand as benchmarked against competitors.
Brand EquityThe overall value of a brand to a firm such as an ability to achieve both high margins and high market share.
Brand StorytellingDeveloping consistent and compelling narratives for a brand.
Creative AssetsDevelopment of creative assets such as advertisements to support promotional calendar.
Marketing CampaignsCoordinating promotional campaigns with cross-function teams such as sales, distribution partners and operations.
Brand ToneEnsuring that a brand has a consistent voice and feel.
Brand ReputationManaging communications, public relations and crisis management for a brand.
Brand ExperienceManaging the actual realities of your brand such as the quality of your products and services.
In-store ExperienceManaging in-store brand experience such as merchandising displays.
Market ResearchMarket research to determine things such as brand recognition.
Brand MetricsMeasuring a brand using brand metrics.
Brand GuidelinesA style guide and set of rules for brand identity and experience.
Brand ExtensionUsing a brand for new product categories or markets.
Brand ArchitectureStructuring how a brand will be used for different products.
Product DevelopmentDeveloping, launching and promoting new products.
Brand PartnershipsDeveloping brand partnerships and collaborations.
Brand LoyaltyBrand loyalty and customer retention initiatives.
Internal BrandingSupporting internal branding initiatives.