Brand StrategyA strategy for the identity, position and overall direction of a brand. | Brand PlanningA plan that implements your brand strategy. |
Brand BudgetsPlanning and managing a brand budget. | Brand PositioningEstablishing a unique and valuable position for a brand in a crowded market. |
Brand IdentityBrand name and visual identity. | Brand RecognitionAdvertising and promotion designed to help customers to recognize your brand. |
Brand AwarenessAdvertising and promotion designed to associate your brand with a product category. | Brand ImageAdvertising and promotion designed to associate your brand with an emotion or concept such as safety or luxury. |
Demand CreationAdvertising and promotion design to directly increase revenue. | Brand StrengthThe overall position of a brand as benchmarked against competitors. |
Brand EquityThe overall value of a brand to a firm such as an ability to achieve both high margins and high market share. | Brand StorytellingDeveloping consistent and compelling narratives for a brand. |
Creative AssetsDevelopment of creative assets such as advertisements to support promotional calendar. | Marketing CampaignsCoordinating promotional campaigns with cross-function teams such as sales, distribution partners and operations. |
Brand ToneEnsuring that a brand has a consistent voice and feel. | Brand ReputationManaging communications, public relations and crisis management for a brand. |
Brand ExperienceManaging the actual realities of your brand such as the quality of your products and services. | In-store ExperienceManaging in-store brand experience such as merchandising displays. |
Market ResearchMarket research to determine things such as brand recognition. | Brand MetricsMeasuring a brand using brand metrics. |
Brand GuidelinesA style guide and set of rules for brand identity and experience. | Brand ExtensionUsing a brand for new product categories or markets. |
Brand ArchitectureStructuring how a brand will be used for different products. | Product DevelopmentDeveloping, launching and promoting new products. |
Brand PartnershipsDeveloping brand partnerships and collaborations. | Brand LoyaltyBrand loyalty and customer retention initiatives. |
Internal BrandingSupporting internal branding initiatives. |
