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11 Examples of Open Innovation

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Open innovation is the pursuit of leaps forward based on open information sharing. This generally involves transparency and engagement designed to stimulate and sustain feedback loops within an industry, organization or a community. The following are common approaches to open innovation.

Transparency

Eliminating the secrecy commonly associated with research and development.

Sharing

Actively communicating findings and sharing data.

Collaboration

Openly collaborating with others such as universities, competitors or other teams in your firm.

Open Licensing

Releasing your intellectual property to the public.

Spillovers

Sharing ideas that you don’t have the time, inclination or capital to pursue.

Long Tail

Long tail is the ability for non-professionals in a particular field to add more value than professionals because they have vastly greater numbers.

Risk & Reward Sharing

Allowing others to extend your research may distribute both risk and reward.

Inbound Innovation

Taking external ideas that are open and extending them.

Outbound Innovation

Giving your ideas to the community to see what they will do with them.

Competitions

Running competitions and giving rewards for innovation such as product designs.

Adoption

In some cases, open innovation is intended to increase adoption. It is far easier to become the de facto standard when you are open as opposed to proprietary.
Overview: Open Innovation
Type
Definition
Innovation approaches that call for open sharing of information and designs.
Value
Designs tend to be hardened when they are open through processes such as feedback loops and peer review.
Allowing others to use your designs can increase adoption of a new technology. In some cases, a firm can't achieve critical mass alone and benefits when competitors follow their approach.
Sharing designs can have positive effects such as publicity or establishing a reputation.
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