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What is a Designer Label?

 , updated on February 22, 2017
A designer label is a good that is sold under a prestigious marque, also known as a luxury brand. The term designer label springs from the tendency for luxury brands to be centered around their chief designer, who may have celebrity-like status. In some cases, designer labels are named after their designer.
Overview: Designer Label
FunctionBusiness Model
DefinitionA luxury brand that's associated with a prominent designer.
ValueA designer gives a brand a clear identity.
Related TechniquesBrand Concept
Brand Legacy
Brand Strategy

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