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What is a Designer Label?

 , updated on July 09, 2023
A designer label is a good that is sold under a prestigious marque, also known as a luxury brand. The term designer label springs from the tendency for luxury brands to be centered around their chief designer, who may have celebrity-like status. In some cases, designer labels are named after their designer.
Overview: Designer Label
Function
Business Model
Definition
A luxury brand that's associated with a prominent designer.
Value
A designer gives a brand a clear identity.
Related Techniques
Brand Concept
Brand Legacy
Brand Strategy
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