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18 Digital Transformation Strategies

A digital transformation strategy is a plan to modernize a business to leverage new possibilities offered by digital technologies. The following are common examples of a digital transformation strategy.


The process of automating work. For example, an ecommerce firm that automates the process of assembling orders at a fulfillment center.


Selling through digital channels such as websites, apps or game environments.


Procuring products and services through digital channels.

Cost Reduction

Cost reduction such as replacing your own IT infrastructure and software with vendor platforms that benefit from far greater economies of scale.

Remote Work

The telecommuting tools, training and culture required for employees to work from home, customer locations, business trips and emergency locations.

Business Process Outsourcing

Outsourcing entire processes that you don't view as a competitive advantage. For example, outsourcing desktop and mobile help desk and support. This is usually viewed as digital transformation as it usually involves digital integration with a partner.


Increases in productivity. For example, replacing six systems with inconsistent data with a single system with high quality data.

Digital Marketing

A broad term for the use of automation, digital tools and channels for marketing. For example, salespeople who use social media to build relationships with prospects, opportunities and existing customers.

Digital Advertising

Reaching target markets and individual customers in the digital environments where they spend time.


Providing self-service tools for customers. For example, a tool to pick your actual room when you reserve a hotel.

Digital Communication

Communication through digital channels such as a public relations team that engages stakeholders in social media.

Visibility & Transparency

Discovering and communicating valuable data to management and external stakeholders. For example, a data center operations team that provides monthly and annual reliability statistics to procurement teams so that they can provide vendors with a scorecard and avoid repurchasing low quality equipment.

Data Acquisition

Obtaining data from external sources that may be widely useful. For example, daily price data for a competitor's products by channel.


Original competitive and market research. For example, digital surveys to gauge customer perceptions of a brand.

Risk Management

Treating a risk with digital platforms. For example, deploying cloud-based cold standbys of key infrastructure as part of business continuity planning.

Partner Integration

Integrating with partners to improve processes or revenue. For example, automatically providing full product descriptions and media such as photos and videos to ecommerce partners.

Billing & Payments

Digital billing and payments. For example, a utility that integrates with hundreds of banks using a common platform such that customer bills automatically appear in the bill payments section of banking websites and apps.

Products & Services

Marketing digital versions of products and services. For example, an app that integrates with a pair of running shoes to collect and communicate performance data.


Digital transformation originally meant the process of replacing paper and manual processes with digital equivalents. This has become a dated view as firms that have long abandoned paper view digital transformation as a move to new platforms, approaches and markets.
Overview: Digital Transformation Strategy
A plan to modernize a business to leverage new possibilities offered by digital technologies.
Related Concepts

Digital Transformation Strategy

This is the complete list of articles we have written about digital transformation strategy.
Cost Reduction
Digital Business
Digital Industry
Digital Platforms
Digital Technology
Economies Of Scale
Market Research
Public Relations
Self Service
Target Markets
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