62 Examples of Team Principles

John Spacey, March 23, 2023

Team principles are foundational rules that a team adopts to guide team culture, decision making and standards of professionalism. These only have value where they are actually used by your team to resolve questions and set expectations. For example, one word cliches such as "integrity" are unlikely to be referenced at all. Team principles are a reflection of a team whereby creative teams tend to make brave statements in their principles. The following are illustrative examples of team principles.

Disagree and commit	Customers first
Dream big	Always take ownership
Take responsibility	Test new ideas
Make design beautiful	Teach and learn
Relentlessly seek greatness	Do your research
Work to a higher standard	Act like an owner
People first	Strength in our differences
Service to the customer	Respect for the individual
Think how the customer feels	Action is our first instinct
Do the right thing	Get it done
Grow every day	Pay it forward
Find a better way	Set high standards
Solve for the customer	Grow with our customers
Best answer wins	Raise the bar
Take intelligent risks	Think like an underdog
Be constructive	Bold yet humble
Research, experiment and be curious	Deliver service excellence
Bias for action	More with less
We are agents of change	Make it fun
Grit and determination	Default to transparency
Win a lot	Say it, do it
Constant change	Make it better every day
Give back	Advocate for the customer
Value time	Reimagine the possible
Service mindset	Be the change you seek
Relationships matter	Play as a team
Treat others with respect	Think like a customer
Dare to be different	Act upon opportunities
Learn fast from success and failure	Be competitive through flexibility
Seek relentless improvement	Foster a contrarian spirit
Do the extra that makes it great	Push through to completion