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6 Types of Brand Authenticity

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Brand authenticity is the degree to which the operations, products and customer experience of a firm match its brand identity and values. The following are common types of brand authenticity.


A firm built from the ground up with sustainable values such as a small organic cosmetics company that puts significant effort into responsible practices and sourcing of ingredients.


Embracing the culture surrounding your products. For example, a company that sells snowboards that is filled with avid snowboarders who know the sport inside out.


A brand that has a culture of respect for the customer.


An authentic approach to product design such as art for art's sake or an obsession with solving customer problems.


Designing quality into products, processes and services with techniques such as reliability engineering.


Respecting and contributing to the communities in a firm operates. For example, designing coffee shops to match the local architecture and contributing to local causes.
Overview: Brand Authenticity
The degree to which the operations, products and customer experience of a firm match its brand identity and values.
Related Concepts
Next: Authentic Marketing


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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