Brand authenticity is the degree to which the operations, products and customer experience of a firm match its brand identity and values. The following are common types of brand authenticity.
SustainabilityA firm built from the ground up with sustainable values such as a small organic cosmetics company that puts significant effort into responsible practices and sourcing of ingredients.
CultureEmbracing the culture surrounding your products. For example, a company that sells snowboards that is filled with avid snowboarders who know the sport inside out.
CustomerA brand that has a culture of respect for the customer.
ProductAn authentic approach to product design such as art for art's sake or an obsession with solving customer problems.
QualityDesigning quality into products, processes and services with techniques such as reliability engineering.
LocalRespecting and contributing to the communities in a firm operates. For example, designing coffee shops to match the local architecture and contributing to local causes.Next: Authentic Marketing
This is the complete list of articles we have written about branding.
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A list of steps for building a brand.
The difference between a brand goal and objective.
An list of common types of ingredient branding.
A list of common types of brand.
The common types of tagline.
A definition of brand promise.
An overview of brand reputation.
An overview of brand personality.
The common types of aspirational brand.
An overview of customer experience with examples.
Why satisfaction metrics work so well.
A definition of customer expectations with a few examples.
An overview of customer satisfaction with examples.
An overview of customer perceptions with examples.
The common types of internal branding.
A definition of experience sampling with examples.
A list of common types of customer needs with examples.
The primary types of service quality.
A definition of end-user with examples.
A definition of experience economy with examples.
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