Quantitative Marketing Experiments
Quantitative marketing experiments often involve an A/B test that compares two product versions, prices, user interfaces, promotions or experiences against measurable results. For example, a retailer could release the same two shoes at two different prices at similar stores to see which sells better.Qualitative Marketing Experiments
Qualitative experiments may result in numerical data but are based on some form of qualitative judgement by the customer. For example, a restaurant can change their coffee and ask customers to rate how it tastes.Overview: Marketing Experimentation | ||
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Definition | Making changes to products, prices, promotion, user interfaces and customer experiences to see how customers react. | |
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