Collect data about customers, competitors and markets. | Design of surveys. |
Perform market SWOT analysis based on data. | Craft reports. |
Capture and analyze data from digital advertising platforms. | Apply valid and rigorous statistical methods. |
Deliver competitive analysis and recommendations. | Competitive pricing analysis. |
Analysis of market offerings and strategy. | Identify market trends. |
Identify business models and pricing models. | Work with cross-functional teams to develop revenue forecasts. |
Review revenue and sales forecasts. | Develop ad-hoc reports to answer business questions. |
Analysis of brands and market positioning. | Develop clear, communicable and actionable information from complex data environments. |
Identify catalysts such as changes to regulations, technology or consumer behavior. | Develop presentations. |
Visual communication of data. | Calculate financial and business metrics e.g. market share. |
Conduct interviews and focus groups. | Conduct customer experience sampling. |
Conduct qualitative and quantitative research. | Work with stakeholders to develop problem definitions. |
Leverage primary data such as databases. | Analysis of qualitative information from interviews, feedback, reviews and focus groups. |
Reporting findings and recommendations to executives. | Manage subscriptions to 3rd party data platforms / research reports. |
Concept testing e.g. product concepts. | Build dashboards and automated reports. |
Conduct market performance assessments. | Facilitate information sharing across teams. |
Develop audience measurements and metrics. | Identify, model and measure target markets such as total addressable market. |
Contribute to the design of business experiments and prototypes. |
