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35 Examples of Market Research Analysis

Market research analysis is the practice of using rigorous qualitative and qualitative methods to develop actionable understanding of customers, competitors, markets and market forces. This can involve the acquisition and use of primary data such as customer interviews and internal databases. Market research analysis may also leverage third party data sources and reports. Common deliverables include forecasts, metric calculations, dashboards, automated reports, ad-hoc reports and recommendations. The following are common examples of market research analysis work.
Collect data about customers, competitors and markets.
Design of surveys.
Perform market SWOT analysis based on data.
Craft reports.
Capture and analyze data from digital advertising platforms.
Apply valid and rigorous statistical methods.
Deliver competitive analysis and recommendations.
Competitive pricing analysis.
Analysis of market offerings and strategy.
Identify market trends.
Identify business models and pricing models.
Work with cross-functional teams to develop revenue forecasts.
Review revenue and sales forecasts.
Develop ad-hoc reports to answer business questions.
Analysis of brands and market positioning.
Develop clear, communicable and actionable information from complex data environments.
Identify catalysts such as changes to regulations, technology or consumer behavior.
Develop presentations.
Visual communication of data.
Calculate financial and business metrics e.g. market share.
Conduct interviews and focus groups.
Conduct customer experience sampling.
Conduct qualitative and quantitative research.
Work with stakeholders to develop problem definitions.
Leverage primary data such as databases.
Analysis of qualitative information from interviews, feedback, reviews and focus groups.
Reporting findings and recommendations to executives.
Manage subscriptions to 3rd party data platforms / research reports.
Concept testing e.g. product concepts.
Build dashboards and automated reports.
Conduct market performance assessments.
Facilitate information sharing across teams.
Develop audience measurements and metrics.
Identify, model and measure target markets such as total addressable market.
Contribute to the design of business experiments and prototypes.

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
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Market Research

A systematic investigation of market conditions including customers and the competition.

Market Factors

A list of common market factors.

Customer Needs Examples

A list of common customer needs.

Customer Wants

An overview of customer wants with examples.

Concept Design

An overview of concept design with examples.

Customer Attributes

A list of customer attributes.

Customer Requirements

The common types of customer requirements.

Preference Definition

A few definitions of preference with examples.

Marketing Environment

An overview of the marketing environment with examples.

Marketing Management Examples

An overview of marketing management with examples.

Performance Analysis

An overview of performance analysis with examples.

Marketing Analysis

An overview of marketing analysis with examples.

Marketing Metrics

A list of common ways to measure marketing results.

Marketing Efficiency

An overview of marketing efficiency with calculation examples.

Active Customers

The definition of active customers with examples.

Market Share Analysis

A guide to market share analysis with examples.

Annual Recurring Revenue

The definition of annual recurring revenue with calculation examples.

Win Rate

The definition of win rate with calculation examples for sales proposals, sales revenue and advertising bids.

Marketing Goals

Common types of measurable marketing goals with examples.

Brand Preference

An overview of brand preference.

Market Sizing

The common types of market sizing with examples.


A few examples of benchmarking.
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