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22 Types of Fashion Business

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Fashion is a large and diverse industry that supports a range of business models. The following are common types of fashion business.

Brands

Brands may focus on areas such as fashion design and marketing or may operate the entire end-to-end process of manufacturing and distributing fashions to customers.

Retail

Retail shops may design their own items or act as fashion buyers that focus on areas such as logistics, marketing, sales and retail operations.

Fast Fashion

Firms that are able to identify current fashion trends and bring them to market quickly. This often means operating an end-to-end process of design, manufacture, logistics, marketing, retail and ecommerce.

Ecommerce

Marketing, selling and offering services such as custom tailoring through electronic channels.

Haute Couture

Brands and individual designers who offer high end fashion that is constructed by hand from start to finish. Haute couture is a legally protected term, particularly in France. This means that the French government must recognize you as a "true haute couture house" to use the term in marketing.

Bespoke Tailoring

An item of clothing that is designed for the customer in a consultation. Implies a floating design as opposed to a pattern.

Made-to-measure

Clothing that is customized for a customer from a standard base pattern.

Traditional Fashion

Items designed and made according to traditional methods such as Japanese kimono or Scottish kilt.

Import & Wholesale

Importing fashions and selling them to local retailers or end customers.

Manufacturers

Manufacturing textiles, clothing and accessories.

Sportswear

Designing, manufacturing and marketing sportswear tends to be its own industry.

Footwear

In many cases, fashion brands offer footwear. Nevertheless, brands that specialize in footwear or sportswear tend to dominate the market.

Cosmetics

Cosmetics are considered a component of the fashion industry. This includes products such as makeup, beauty products, perfume and cologne.

Accessories

Accessories include anything that is thought to contribute to fashion and beauty. This includes things you wear such as belts, ties, hats and eyewear. It also includes things you carry such as electronic accessories and bags.

Watches & Jewelry

A special category of durable accessory that may include precious metals, diamonds and gemstones in their design.

Bridal Wear

Wedding dresses are a major industry on their own.

Costumes

Costumes for parties, cultural events and performances.

Fashion Media

Fashion magazines and blogs.

Advertising

Advertising agencies and media services.

Events

Fashion events such as fashion weeks have a large economic footprint and support businesses in areas such as event management, photography and modeling.

Education

Academic institutions related to fashion professions such as fashion design, makeup artists and dressmaking.

Reuse

The secondary market for accessories and clothing such as vintage clothing shops.
Overview: Fashion Business
Guide
Related Concepts

Fashion

This is the complete list of articles we have written about fashion.
Bespoke
Bliss Point
Branding
Designer Label
Display Window
Fashion Capital
Fashion Examples
Fashion Forecasting
Fashion Goods
Fashion Industry
Fashion Marketing
Fast Fashion
Flagship
FMCG
Haute Couture
High-Low Pricing
Price Discrimination
Price Points
Products
Ready To Wear
Retail
Snob Effect
Store Within A Store
Street Fashion
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Fashion Industry

The definition of fashion industry with examples.

Bespoke

A term to describe products and services that are commissioned by a customer.

Fashion Forecasting

A definition of fashion forecasting with examples.

Fashion Products

A list of common fashion products by type.

Fast Fashion

A definition of fast fashion.

Fashion Week

An overview of fashion weeks.

Street Fashion

An overview of street fashion.

Culture Characteristics

The common characteristics of culture.

Fashion Industry

The definition of fashion industry with examples.

Retail

A list of retail industry business terms.

Store Within A Store

An overview of store within a store.

Local Store Marketing

A definition of local store marketing with examples.

Retail

A list of retail types.

Display Window

An overview of display windows as a marketing technique.

Lifestyle Brand

A definition of lifestyle brand with examples.

Showroom

An overview of product showrooms as a marketing strategy.

Retail Automation

The common types of retail automation.
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