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What is a Fashion Week?

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A fashion week is a type of fashion industry event that centers on designer presentations.

When & Where

Fashion weeks are commonly held on an biannual basis for spring/summer and autumn/winter seasons. The best known shows are in held fashion capitals such as Paris, New York, London, Berlin and Milan.

Why & What

Fashion weeks are used to generate publicity for brands and products. Presentations may be elaborate with elements of theatre such as special effects. They may feature unique haute couture items designed to show the art of a designer. Alternatively, they may feature ready to wear items that can be purchased at volume. Fashion weeks can be a significant source of business and tourism for a city. They may also generate significant publicity for brands via fashion magazines, fashion blogs and word of mouth.
Overview: Fashion Week
An event centered around fashion shows.
Related Concepts


This is the complete list of articles we have written about fashion.
Bliss Point
Designer Label
Display Window
Fashion Capital
Fashion Examples
Fashion Forecasting
Fashion Goods
Fashion Industry
Fashion Marketing
Fast Fashion
Haute Couture
High-Low Pricing
Price Discrimination
Price Points
Ready To Wear
Snob Effect
Store Within A Store
Street Fashion
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