A fashion week is a type of fashion industry event that centers on designer presentations.
When & WhereFashion weeks are commonly held on an biannual basis for spring/summer and autumn/winter seasons. The best known shows are in held fashion capitals such as Paris, New York, London, Berlin and Milan.
Why & WhatFashion weeks are used to generate publicity for brands and products. Presentations may be elaborate with elements of theatre such as special effects. They may feature unique haute couture items designed to show the art of a designer. Alternatively, they may feature ready to wear items that can be purchased at volume. Fashion weeks can be a significant source of business and tourism for a city. They may also generate significant publicity for brands via fashion magazines, fashion blogs and word of mouth.
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