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What is Fast Fashion?

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Fast fashion is a business model that delivers current fashion trends to market at scale. It involves an industrial scale process of fashion forecasting, design, manufacturing, logistics, marketing, retailing and ecommerce. For example, a style that appears at a fashion week may be on the shelves at a low cost all over the world within a few months.


Fast fashion is often accused of emulating the work of popular designers and producing low quality items that have lead to fashion being viewed as a disposable commodity.
Overview: Fast Fashion
A business model that brings currently trending or popular fashions to market at scale in a short period of time.
Related Concepts
Next: Fashion Industry


This is the complete list of articles we have written about fashion.
Bliss Point
Designer Label
Display Window
Fashion Capital
Fashion Examples
Fashion Forecasting
Fashion Goods
Fashion Industry
Fashion Marketing
Fast Fashion
Haute Couture
High-Low Pricing
Price Discrimination
Price Points
Ready To Wear
Snob Effect
Store Within A Store
Street Fashion
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Fashion Industry

The definition of fashion industry with examples.


A term to describe products and services that are commissioned by a customer.

Fashion Forecasting

A definition of fashion forecasting with examples.

Fashion Products

A list of common fashion products by type.

Fashion Business

A list of business models in the fashion industry.

Fashion Week

An overview of fashion weeks.

Street Fashion

An overview of street fashion.

Culture Characteristics

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Fashion Industry

The definition of fashion industry with examples.


A list of retail industry business terms.

Store Within A Store

An overview of store within a store.

Local Store Marketing

A definition of local store marketing with examples.


A list of retail types.

Display Window

An overview of display windows as a marketing technique.

Lifestyle Brand

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An overview of product showrooms as a marketing strategy.

Retail Automation

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