Fast fashion is a business model that delivers current fashion trends to market at scale. It involves an industrial scale process of fashion forecasting, design, manufacturing, logistics, marketing, retailing and ecommerce. For example, a style that appears at a fashion week may be on the shelves at a low cost all over the world within a few months.
CriticismsFast fashion is often accused of emulating the work of popular designers and producing low quality items that have lead to fashion being viewed as a disposable commodity. Next: Fashion Industry
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