Fashion DesignIn the fashion industry, product development is either based on analysis of trends or the creative talents of a designer. In other words, fashion brands either follow trends or create them.advertising and events. For example, a brand that participates in a fashion week in order to generate publicity.
Media MarketingThe creation and publication of promotional media such as a look book.media and your external stakeholders. Distribution is the process of getting your products in front of customers and delivering your obligations to them such as returns.setting prices. For example, a luxury brand that restricts supply and sets premium prices or a fast fashion retailer who implements price discrimination with coupons.
Integrating MarketingThe process of aligning activities in different areas such as a sale that requires coordination of promotion, merchandising, pricing and distribution.
MerchandisingMerchandising is the process of designing locations where your products are displayed such as shops. For example, the design of display windows at a flagship location.
SalesThe process of engaging the customer and closing sales.
Customer RelationshipsThe process of building and sustaining relationships with customers such as a shop that knows half its visitors by name because they have provided good service and earned repeat business.
Customer ExperienceThe design and implementation of the end-to-end customer experience. This includes every interaction between you and the customer. For example, the experience of unboxing an ecommerce order.
|Overview: Fashion Marketing|
The end-to-end process of selling clothing, accessories, footwear and other fashions.