Ban the Average
Ready to wear is a somewhat flawed business model as people often find they would like to purchase an item but are unable to find their size. This has lead to a variety of specialty shops catering to particular types of sizes.Made to Measure
Up until the 1920s, most clothing was specifically tailored for an individual. Mass customization technology and the selling of fashion through ecommerce channels may lead the industry back to a situation where made to measure clothing is a basic customer expectation.| Overview: Ready To Wear | ||
Type | ||
Definition | Factory-made clothing sold in standard sizes. | |
Related Concepts | Ban The AverageMass CustomizationBespokeMade to MeasureHaute Couture | |
