Ready to wear is factory-made clothing sold in standard sizes. This differs from business models such as made to measure and bespoke that tailor clothing to an individual's measurements.
Ban the AverageReady to wear is a somewhat flawed business model as people often find they would like to purchase an item but are unable to find their size. This has lead to a variety of specialty shops catering to particular types of sizes.
Made to MeasureUp until the 1920s, most clothing was specifically tailored for an individual. Mass customization technology and the selling of fashion through ecommerce channels may lead the industry back to a situation where made to measure clothing is a basic customer expectation.
This is the complete list of articles we have written about fashion.
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