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top   »  industries   »  fashion industry   »  ready to wear

What is Ready To Wear?

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Ready to wear is factory-made clothing sold in standard sizes. This can be contrasted with made to measure and bespoke that tailor clothing to an individual's measurements.

Ban the Average

Ready to wear is a somewhat flawed business model as people often find they would like to purchase an item but are unable to find their size. This has lead to a variety of specialty shops catering to particular types of sizes.

Made to Measure

Up until the 1920s, most clothing was specifically tailored for an individual. Mass customization technology and the selling of fashion through ecommerce channels may lead the industry back to a situation where made to measure clothing is a basic customer expectation.
Overview: Ready To Wear
Type
Fashion
Retail
Definition
Factory-made clothing sold in standard sizes.
Related Concepts
Ban The Average
Mass Customization
Bespoke
Made to Measure
Haute Couture

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