|
| |
Greenwashing is a deceptive marketing practice that suggests that a product or firm is environmentally friendly when it is not.In some cases, companies that have extremely poor environmental records make the most aggressive greenwashing claims. For example, they may adopt green slogans and visual symbols meant to distract from their actions as a firm.
Greenwashing also has many grey areas such as firms that publicize minor steps to be more environmentally friendly. Firms that make major strides to reduce pollution may also be accused of greenwashing if their overall impact on the environment is highly negative.Many jurisdictions have begun to regulate green claims in marketing in various ways. There are ways to discourage greenwashing such as disallowing vague claims of environmental friendliness and only allowing claims that are specifically backed up by data. However, firms may get around this by pointing to statistically insignificant examples of something they did that was green.
|
| Type | Sustainability | | Definition | A deceptive marketing practice that suggests that a product or firm is environmentally friendly when it is not. | | Examples | Use of the color green on products.
Vague green slogans and visual symbols.Green brand names for products that damage the environment.Highlighting actions or donations that are insignificant compared to the overall damage generated by a firm's activities. | | Notes | Greenwashing has many grey areas such as firms that publicize meaningful actions in an industry that is a heavy polluter.
It can be difficult to regulate greenwashing because governments lack standard means of evaluating the environmental impact of a firm or product. Ideally, each firm would have an environmental rating that is required to be published with any green claims. | | Related Concepts | Sustainable DesignPromotion StrategyQuality Of LifePrecautionary Principle |
Sustainability
This is the complete list of articles we have written about sustainability.
If you enjoyed this page, please consider bookmarking Simplicable.
An overview of existential risk.
An overview of the precautionary principle.
A definition of comparative risk with examples.
The common types of energy efficiency.
The definition of external stakeholder with examples.
Common examples of an economic bad.
The definition of win-lose with examples.
A list of common business risks.
The four things that can be done about risk.
A metric for measuring risk management.
The potential that you'll achieve too much of a good thing.
Any risk that people have a strong aversion too.
The definition of risk taking with examples.
A list of risk examples by type.
The two main factors in modeling a risk.
A definition of calculated risk with an example.
How to calculate relative risk with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
