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What is a Brand Family?

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A brand family is the use of a single brand name for two or more products and services. Products in a family typically have a similar function such as a family of cleaning products.
Overview: Brand Family
Function
Definition
Two or more related product or services marketed as the same brand.
Value
Building and leveraging brand equity.
Related Techniques

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
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Branding Guide

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No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

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Brand Implementation

Common types of brand implementation.

Marketing

A list of key marketing strategies.

Marketing Metrics

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Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

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Marketing Campaign

The common types of marketing campaign.

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Target Marketing

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