Vacation RentalsMarkets for people to rent their homes, apartments and vacation properties. Represents a major market relative to hotels.
KnowledgeForums, blogs and wikis that allow enthusiasts to share knowledge.
SearchSearch engines are a foundational technology that allow small contributors to reach an audience. Without search, customers would need to go directly to a media outlet to get information.
Car RentalsVehicle sharing markets as opposed to car rental shops.
TaxisA market for ride sharing. Competes with licensed taxis.
DesignA crowdsourced design for a company logo as opposed to hiring an advertising agency or graphic design firm.
MediaCrowdsourced media such as promotional videos for music.
PhotosA photo sharing site as a source for images as opposed to hiring a professional photographer and models.
Self-PublishingSelf-publishing companies that allow anyone to publish and distribute a book and ebook.
EcommerceAn ecommerce platform that allows individual sellers.
AuctionsAn electronic marketplace for used items, art and collectables.
FreelancingA site that connects freelancers in a variety of professions to clients.
EntertainmentA video sharing site with revenue sharing from advertising. Allows independent producers to distribute their works to compete with large entertainment companies.
ReviewsRestaurant reviews from thousands of customers as opposed to a single review from a professional food critic.
Peer-to-peer ComputingComputing platforms that use the collective resources of people's devices as opposed to centralized cloud infrastructure.
Product DesignCrowdsourcing the design of products such as t-shirts or more complex items such as sportswear.
ContestsContests to achieve a result such as developing a big idea in advertising.
Seed SwappingAn agricultural method of saving naturally occurring non-GMO seeds and sharing them as opposed to obtaining seeds from large biotechnology firms.
CrowdfundingFunding a project or venture by raising money from a large number of people as an alternative to bank loans.
Word of MouthCommunication or marketing that is spread from person to person using platforms such as social media. Provides incentives to firms to deliver a crowd-pleasing product or service.
ResearchSolving problems in fields such as healthcare by asking a large number of people to answer a survey.
ComputationSolving computationally complex problems by asking users to donate computing time by installing a screen saver that activates when a device is idle. For example, the SETI@home program uses donated computing cycles to search for extraterrestrial intelligence in radio signals.
|Overview: Long Tail|
Opening a market to everyone that had been previously been supplied by professionals, firms or an elite.
A market that allows everyone to contribute to supply.
Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market.