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22 Examples of a Long Tail

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Long tail is a business model that opens a market to everyone that had been previously been supplied by professionals, firms or an elite. Where firms or professionals in a particular area may add a great deal of value, they are outnumbered by a market that allows everyone to participate. As such, long tail business models are often able to dominate industries. The following are common examples.

Vacation Rentals

Markets for people to rent their homes, apartments and vacation properties. Represents a major market relative to hotels.

Knowledge

Forums, blogs and wikis that allow enthusiasts to share knowledge.

Search

Search engines are a foundational technology that allow small contributors to reach an audience. Without search, customers would need to go directly to a media outlet to get information.

Car Rentals

Vehicle sharing markets as opposed to car rental shops.

Taxis

A market for ride sharing. Competes with licensed taxis.

Design

A crowdsourced design for a company logo as opposed to hiring an advertising agency or graphic design firm.

Media

Crowdsourced media such as promotional videos for music.

Photos

A photo sharing site as a source for images as opposed to hiring a professional photographer and models.

Self-Publishing

Self-publishing companies that allow anyone to publish and distribute a book and ebook.

Ecommerce

An ecommerce platform that allows individual sellers.

Auctions

An electronic marketplace for used items, art and collectables.

Freelancing

A site that connects freelancers in a variety of professions to clients.

Entertainment

A video sharing site with revenue sharing from advertising. Allows independent producers to distribute their works to compete with large entertainment companies.

Reviews

Restaurant reviews from thousands of customers as opposed to a single review from a professional food critic.

Peer-to-peer Computing

Computing platforms that use the collective resources of people's devices as opposed to centralized cloud infrastructure.

Product Design

Crowdsourcing the design of products such as t-shirts or more complex items such as sportswear.

Contests

Contests to achieve a result such as developing a big idea in advertising.

Seed Swapping

An agricultural method of saving naturally occurring non-GMO seeds and sharing them as opposed to obtaining seeds from large biotechnology firms.

Crowdfunding

Funding a project or venture by raising money from a large number of people as an alternative to bank loans.

Word of Mouth

Communication or marketing that is spread from person to person using platforms such as social media. Provides incentives to firms to deliver a crowd-pleasing product or service.

Research

Solving problems in fields such as healthcare by asking a large number of people to answer a survey.

Computation

Solving computationally complex problems by asking users to donate computing time by installing a screen saver that activates when a device is idle. For example, the SETI@home program uses donated computing cycles to search for extraterrestrial intelligence in radio signals.
Overview: Long Tail
Type
Definition (1)
Opening a market to everyone that had been previously been supplied by professionals, firms or an elite.
Definition (2)
A market that allows everyone to contribute to supply.
Value
Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market.
Related Concepts

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Added Value
Aftermarket
Agent
Arbitrage
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Augmented Product
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Bricks And Clicks
Business Markets
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Club Goods
Coercive Monopoly
Collective Business
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Complement Good
Consumer Business
Consumer Goods
Collectives
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Cottage Industry
Creative Services
Digital Business
C-to-C
Digital Services
Convenience Good
Ebusiness
FMCG
Gig Economy
Middleman Cutting
Global Business
Designer Label
Haute Couture
Digital Goods
Intermediary
Long Tail
Fast Fashion
Market Maker
Financial
Middleman
Niche
One Stop Shop
Productization
Recommerce
Retail
Managed Services
Services
Used Goods
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White Label
Micropayments
Microtransactions
Modular Products
Original Equipment Manufacturer
Product-as-a-Service
Razor And Blades
Store Within A Store
Two Sided Market
Utility Computing
VAR
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A list of common business models.

Bricks And Clicks

A retailing strategy that combines physical locations with a strong ecommerce presence.

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A definition of complementary goods with several examples.

Collective Business System

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Two-sided Market

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A reasonably comprehensive guide to strategy.

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Strategy vs Tactics

A definition of strategy vs tactics with two examples.

Competitive Advantage

A few sources of competitive advantage for businesses.

Macro Environment

A list of macro environment components.

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Restructuring

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