Situation Analysis
Assessing the current situation with techniques such as a SWOT analysis.Objectives & Goals
Developing targets.Strategy
Determining how you will achieve targets. Includes details such as a sales incentive plan.S&OP
Aligning your plan with operations. For example, using initial sales forecasts to plan production.Sales Budget
Developing a budget for the team based on the strategy.Communicate & Engage
Engage sales teams to communicate strategy and build support for the plan. Make changes to strategy and incentive plan if the team isn't behind it.Controls & Monitoring
Implement the plan with controls such as weekly sales meetings and monitoring such as weekly sales reports.| Overview: Sales Planning | ||
Type | ||
Definition | The process of developing sales targets and a concrete plan to achieve them. | |
Related Concepts | ||
