Sales Related Guides
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Sales planning is the process of developing sales targets and a concrete plan to achieve them. This is a sales management activity that is used to plan a year or quarter for a sales team. The following are common elements of a sales plan.
Situation AnalysisAssessing the current situation with techniques such as a SWOT analysis.Developing targets.Determining how you will achieve targets. Includes details such as a sales incentive plan.Aligning your plan with operations. For example, using initial sales forecasts to plan production.
Sales BudgetDeveloping a budget for the team based on the strategy.Communicate & EngageEngage sales teams to communicate strategy and build support for the plan. Make changes to strategy and incentive plan if the team isn't behind it.Controls & MonitoringImplement the plan with controls such as weekly sales meetings and monitoring such as weekly sales reports.|
| Type | | | Definition | The process of developing sales targets and a concrete plan to achieve them. | | Related Concepts | |
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