Mission
The reason an organization exists. For example, a space agency that exists to advance human knowledge and exploration of the universe.Vision
A vision for an organization's future. This is a far target that serves as an inspiration and long term direction. For example, an energy company with a vision of serving global energy needs with zero environmental impact.Goals
End results that an organization plans to achieve such as an energy company that plans 5 gigawatts of new solar capacity within 3 years.Objectives
Objectives are meaningful steps on the path to achieving goals such as an energy company that plans to test a new battery system.Plans
Plans are detailed steps to achieve objectives. For example, a plan that outlines the hundreds of steps involved in testing a new battery system.| Overview: Strategic Intent | ||
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Definition | The overall direction of a organization's strategy. | |
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