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Strategic Drivers

29 Strategic Drivers

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Strategic drivers are things that shape an organization's plans for the future. In other words, they are factors that people consider when developing business strategies. The following are common strategic drivers:

Branding

Many organizations are driven to build a particular brand image and experience.

Budget

Budget constraints.

Competition

Competitive threats such as a price war or innovation by a competitor.

Competitive Advantage

The need to defend and build capabilities that allow you to compete such as innovative products or cost leadership.

Cost

Changing costs due to factors such as inflation, commodity prices and foreign exchange.

Customer Preferences

Shifting customer preferences such as fashion trends.

Economic Moat

A long term competitive advantage that is difficult for the competition to challenge.

Economics

Economic forces including growth, interest rates and inflation.

Goals

Primary goals such as revenue and sustainability.

Governance

Governance is the practice of directing an organization in the interests of stakeholders including owners, creditors, employees, customers and the communities in which an organization operates. The interests of stakeholders is a fundamental strategic driver.

Industry Trends

The forecast or predicted direction of an industry.

Location

Location is a competitive factor that may shape strategy. For example, a superior location such as the only restaurant in a small airport is likely to affect pricing strategy.

Markets

Competition in pricing, products, promotion and distribution.

Mission & Vision

The purpose and direction of your organization.

Organizational Culture

A strategy typically needs to account for your corporate culture. For example, the level of resistance to change that might be expected.

Partners

Aligning with or complimenting the strategy of partners.

Principles

Guidelines that an organization has adopted to direct strategies and decisions.

Public Opinion

Opinions and values of the communities in which you operate.

Regulations

Laws and regulations or anticipated future regulations.

Reputation

Building or protecting a reputation.

Resources

Acquiring or retaining resources such as skilled employees.

Risks

Potential for losses associated with actions or inaction.

Security Threats

Security threats such as malware and hackers.

Security Vulnerabilities

Security vulnerabilities such as software bugs or a lack of information security awareness amongst employees.

Sustainability

Preventing harm to people and planet.

Taxation

Current and future tax efficiency.

Technological Change

Technology change may allow for new efficiencies or may represent a threat to existing business models.

Values

An organization's values such as respect for employees, customers, communities and the environment.

Weather

Weather influences strategy in many industries, particular those that involve outdoor work such as construction.
Overview: Strategic Drivers
Type
Definition
Pressures that shape an organization's plans for the future.
Related Concepts

Strategic Planning

This is the complete list of articles we have written about strategic planning.
Base Case
Benchmarking
Budget Planning
Business Models
Business Planning
Capability Analysis
Change Drivers
Competition
Competitive Factors
Economic Moat
Estimates
External Factors
Forecasting
Goal Setting
Goals
Implementation
Market Analysis
Organizational Goals
Organizational Planning
Organizational Strategy
Overplanning
PESTEL Analysis
Prioritization
Process
Scenario Planning
Strategic Analysis
Strategic Direction
Strategic Drivers
Strategic Outcomes
Strategic Priorities
Strategic Vision
Strategy Development
Strategy Monitoring
Technology Factors
More ...
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Economic Moat

Common examples of an economic moat.

Governance

The definition of governance with examples.

Macro Environment

A list of macro environment components.

Markets

A definition of markets with examples.

Business Strategy

An extensive list of business strategies.

Strategy

A reasonably comprehensive guide to strategy.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Strategy vs Tactics

A definition of strategy vs tactics with two examples.

Competitive Advantage

A few sources of competitive advantage for businesses.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

Do Nothing Strategy

An overview of a common business strategy.

Restructuring

A definition of restructuring with examples.

Strategic Planning

A list of techniques for developing and implementing a strategy.

Business Plan vs Business Case

The difference between business plan and business case explained.

Capability Analysis

Analysis of organization abilities.

Strategy vs Plan

The difference between a strategy and a plan.

Estimates

The common types of estimates.

Budget Planning

A definition of budget planning with examples.

Market Intelligence

A definition of market intelligence with examples.

Industry Change

An overview of industry change with examples.

Types Of Strategy

The basic types of strategy.
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