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18 Types Of Strategy

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A strategy is a plan to achieve a goal. This typically considers uncertainty, competition and constraints such as time, capabilities and budget. The following are basic types of strategy.


Trying things at a small scale to see what works without a major investment or risk.


When you find something that works, scale it out.

Minimum Viable Product

Shipping product early and often.

Competitive Advantage

Developing capabilities that are superior to all competition in some way.

Information Advantage

Developing information that is superior to all competition. For example, a product development team that identifies an extremely valuable latent need.


Putting capital and labor to work to produce value.


Predicting prices or outcomes to try to profit.

Social Capital

Building relationships with people. For example, a startup that finds financing, partners and customers through employees who know many influencers in an industry.

Camping Strategy

Getting physically close to the action. For example, starting a satellite office that is close to many of your customers.

Rent Seeking

Any strategy that seeks profit without producing value. For example, asking a government to subsidize your business.


Entering new markets. For example, a supermarket that opens a chain of convenience stores.

Cut and Run

Recognizing that a strategy isn't working and exiting it as quickly and cheaply as possible.

Scenario Planning

Planning tactics for scenarios that may or may not actually happen.

Last Responsible Moment

Always working on the highest priority thing and leaving decisions until they have to be made. Typically adopted in a fast changing situation where making decisions too soon can be a waste of time and resources.


Finding ways to help partners and customers that also serve your needs.


Building upon the success of others with offerings that complement, integrate or are compatible.


Any strategy that seeks to defeat the competition as opposed to working with them.


Attacking the competition from an odd angle they aren't defending. For example, a niche product that serves customer needs that aren't covered by major competitors in a market.
Overview: Types Of Strategy
A plan to achieve a goal.
Related Concepts


This is the complete list of articles we have written about strategy.
Business Context
Cut And Run
Do Nothing Strategy
Grand Strategy
Paradigm Shift
Strategic Control
Strategic Dominance
Strategic Drivers
Strategic Planning
Strategy Failure
Strategy Risk
SWOT Analysis
Underpants Gnomes
More ...
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A reasonably comprehensive guide to strategy.

Last Responsible Moment

An overview of the principle of last responsible moment.

Strategic Dominance

Strategic dominance is your best choice in a given situation.

Window Of Opportunity

A definition of window of opportunity with several examples.


A definition of complexity with examples.

Creative Value

The definition of creative value with examples.


The definition of win-win with examples.

Business Model Canvas

A complete guide to creating a business model canvas.


The definition of end-goal with examples and comparisons.

Strategic Planning

A list of techniques for developing and implementing a strategy.

Change Drivers

The definition of change driver with examples.

Strategic Vision

A guide to the common types of strategic vision.

Key Resources

The definition of key resources with examples.

Forward Thinking

The definition of forward thinking with examples.

Agile Planning

The common types of agile planning.

Smart Goals

An overview of SMART goals with examples.


An overview of different types of plans with full examples.
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