|Overview: Business Plan vs Business Case|
Business Plan Definition
A proposal for a new business.
Business Case Definition
A proposal for a strategy or project.
Business Plan vs Business Case
John Spacey, updated on March 04, 2017
A business plan is a proposal for a new business or major change to an existing business. A business case is a proposal for a strategy or project. A business plan is typically targeted to investors. It may include a pitch, financial plan, business model, cost estimates, market analysis, competitive analysis, risk identification, operations plan, marketing plan and other information that is relevant to investment in a new business. A business case may contain much the same information but in a much shorter format that can be used for strategy prioritization and internal budget approvals. Within the context of an existing business it is often not necessary to revisit basics such as the firm's business model.
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