Co-development of products and technologies
Customer partnerships such as customer referrals
Finance partners such as creditors
International distribution partners
Market research partners
Marketing partners such as affiliates
Operational integration such as banks that settle trades
Promotional partners such as influencers
Strategic investments in other firms
Supply chain partners
Value added reseller
Research & DevelopmentJoin programs of innovation and product development. For example, solar companies that invest in a development project for more durable solar cells that can be used as roads.
DesignDesign partnerships such as a small design firm that partners with a large established manufacturer on a line of shoe designs. This gives the small firm access to efficient manufacturing and extensive marketing capabilities. The large firm benefits from fresh designs from a growing firm that has demonstrated its ability to design for certain target markets.
SupplySuppliers such as a strategic supply of a material that is in high demand such that shortages are likely.
OutsourcingOutsourcing non-core business activities in order to focus on areas of competitive advantage. For example, a real estate company that outsources its information technology functions.
Supply ChainSupply chain partners such as an ecommerce company that develops partners with supermarkets and convenience stores to act as pickup points for packages.
DistributionDistribution agreements such as a retailer that agrees to sell your products in its stores.
Value Added ResellersA partner that adds services or additional product features to your offerings before reselling them. For example, a partner that sells your software product as a service.
PromotionPromotional partners such as a beverage company that partners with a summer music festival to promote its brand.
BrandingBrand partnerships such as a cobranded product.
ProjectsFunding a shared program or project. For example, a partnership of IT firms that funds a new internet backbone that benefits both companies.
SustainabilityA commercial entity that partners with a non-profit to improve communities or the environment. For example, a fast food restaurant that funds an ocean plastic clean up initiative.
|Overview: Strategic Partnerships|
An agreement between organizations that is relevant to strategy.