Academic collaborations | Asset sharing |
Brand partnerships | Channel partners |
Co-branding | Co-development of products and technologies |
Co-marketing | Co-ownership |
Community partnerships | Consultants |
Customer partnerships such as customer referrals | Data sharing |
Distribution partners | Ecommerce partners |
Event partners | Facility sharing |
Finance partners such as creditors | Franchise partners |
Funding partnerships | Government partnerships |
International distribution partners | Joint marketing |
Joint ventures | Knowledge sharing |
Licensing agreements | Market research partners |
Marketing alliances | Marketing partners such as affiliates |
Operational integration such as banks that settle trades | Outsourcing partners |
Product bundling | Promotional partners such as influencers |
Research consortium | Research partners |
Reseller partnerships | Retail partnerships |
Risk sharing | Sales partnerships |
Service bundling | Service providers |
Solution integration | Strategic alliances |
Strategic investments in other firms | Subcontracting |
Suppliers | Supply chain partners |
Talent exchange | Technology integration |
Technology partners | Trade associations |
Training partnerships | Value added reseller |
Research & Development
Join programs of innovation and product development. For example, solar companies that invest in a development project for more durable solar cells that can be used as roads.Design
Design partnerships such as a small design firm that partners with a large established manufacturer on a line of shoe designs. This gives the small firm access to efficient manufacturing and extensive marketing capabilities. The large firm benefits from fresh designs from a growing firm that has demonstrated its ability to design for certain target markets.Supply
Suppliers such as a strategic supply of a material that is in high demand such that shortages are likely.Outsourcing
Outsourcing non-core business activities in order to focus on areas of competitive advantage. For example, a real estate company that outsources its information technology functions.Supply Chain
Supply chain partners such as an ecommerce company that develops partners with supermarkets and convenience stores to act as pickup points for packages.Distribution
Distribution agreements such as a retailer that agrees to sell your products in its stores.Value Added Resellers
A partner that adds services or additional product features to your offerings before reselling them. For example, a partner that sells your software product as a service.Promotion
Promotional partners such as a beverage company that partners with a summer music festival to promote its brand.Branding
Brand partnerships such as a cobranded product.Projects
Funding a shared program or project. For example, a partnership of IT firms that funds a new internet backbone that benefits both companies.Sustainability
A commercial entity that partners with a non-profit to improve communities or the environment. For example, a fast food restaurant that funds an ocean plastic clean up initiative.| Overview: Strategic Partnerships | ||
Type | ||
Definition | An agreement between organizations that is relevant to strategy. | |
Related Concepts | ||
