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26 Examples of Strategic Analysis

Strategic analysis is research that is conducted as part of strategic planning. This can be viewed as business analysis in support of strategy. The following are common elements of strategic analysis.

Business Plan

A business plan is a proposal to invest in a new business or to diversify a business.

Business Case

A business case is a proposal to invest in an existing business. For example, a proposal to invest in automation to improve productivity and quality.

Financial Analysis

Financial analysis such as return on investment estimates.

Strategic Drivers

Identifying and measuring the strategic drivers that influence your strategy.


Developing grounded assumptions about the future. For example, a sales forecast that is used to plan production, marketing and sales.


Estimates are internal forecasts of costs and duration. For example, estimating how long it will take to bring a product to market.

Reference Class Forecasting

Reference class forecasting is the process of comparing estimates to a database of historical costs and duration. For example, comparing the cost to build a luxury hotel against a database of the actual costs for hundreds of similar buildings. A means of validating and improving estimates.

Management Accounting

Management accounting is the practice of measuring anything that management needs to know. For example, measuring a firm's productivity rate.


Benchmarking is the process of comparing your internal results to those of your industry or competitors.

Customer Analysis

Developing an understanding of your customers or target market.

Market Research

Researching customers and markets. For example, estimating the demand for a new type of food product.

Competitor Analysis

Evaluating sets of competitors. For example, estimating the unit costs of competitors who manufacturer in a country with cheaper labor costs.

Voice of the Customer

Engaging customers such as lead users to hear their view of your customer experience.

Customer Journey

Customer journey is an analysis of the customer experience as a time sequence.

Brand Analysis

Analysis and measurement of brand recognition, brand awareness, brand image and other factors such as brand architecture.

Goal Planning

The process of setting strategic goals.

Strategic Priorities

The process of prioritizing goals and objectives.

Gap Analysis

A gap analysis is the identification of the difference between the current state of your business and a desired future state.

Capability Analysis

Capability analysis is looking at your organization as a set of current and future capabilities. For example, sales forecasting is a capability.

Risk Analysis

Risk analysis is the process of identifying risks and evaluating risk exposure.

Requirements Analysis

Developing plans that achieve goals in the form of requirements for change.

Strategic Objectives

Strategic objectives are meaningful steps towards strategic goals. For example, if your goal is to open a new restaurant a related objective might be securing a location.

Critical Success Factors

Identifying critical success factors that will cause your strategy to fail if they aren't executed well. For example, finding a talented chef for a new restaurant location.

Operations Analysis

The analysis of the core operations of a business such as manufacturing and logistics processes.

Feasibility Analysis

Determining if elements of your plan are feasible given your organizational, financial, regulatory and technical constraints.

Strategic Planning

Strategic planning is the overall process of taking all the information above and generating an actual set of prioritized goals and a concrete plan to achieve them.
Overview: Strategic Analysis
Definition (1)
Research that supports strategic planning and decision making.
Definition (2)
Business analysis in support of strategy.
Related Concepts

Strategic Planning

This is the complete list of articles we have written about strategic planning.
Base Case
Budget Planning
Business Models
Business Planning
Capability Analysis
Change Drivers
Competitive Factors
Economic Moat
External Factors
Goal Setting
Market Analysis
Organizational Goals
Organizational Planning
Organizational Strategy
PESTEL Analysis
Scenario Planning
Strategic Analysis
Strategic Control
Strategic Direction
Strategic Drivers
Strategic Outcomes
Strategic Priorities
Strategic Vision
Strategy Development
Strategy Monitoring
Technology Factors
More ...
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Competitive Factors

A list of common competitive factors.

Economic Factors

A list of common economic factors.

Technological Factors

A list of common technological factors that influence strategy.

Strategic Planning

A list of techniques for developing and implementing a strategy.


An overview of different types of plans with full examples.

Operations Plan

An overview of operations plans with complete examples.

Operations Planning

The definition of operations planning with examples.

Strategy Plan

Examples of strategy plans for business, marketing, education and government.

Internal Environment

The definition of internal environment with examples.

Strategic Goals

An overview of strategic goals with a list of examples.

Strategic Priorities

An overview of strategic priorities with examples and samples.

Strategic Planning Process

A guide to the strategic planning process.

Business Strategy

An extensive list of business strategies.

Market Entry

The common types of market entry with an overview of advantages and disadvantages of market entry strategies.

Competitive Differentiation

An overview of competitive differentiation with examples.

Grand Strategy

The definition of grand strategy with examples.

Strategic Direction

The definition of strategic direction with examples.

Strategy Skills

A list of strategy related skills.
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