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5 Types of Customer Design

 , updated on July 09, 2023
Customer design is the process of allowing customers to design their own products and services. This includes customization whereby a customer designs an item for themselves. Customer design can also include designs that can be scaled to all customers. The following are common types of customer design.

Bespoke

Designs that emerge from customer requirements in close consultation with the customer. The seller provides the skills required to design the item and the customer drives the design. This is a resource intensive process that is expensive.

Mass Customization

Giving customers self-service design tools and producing items at scale on a production line. This allows a custom design to be relatively inexpensive.

Lead Users

Identifying your customers that are pushing your products to their extreme limits and engaging them to drive design.

Contests

Design competitions that are open to the public.

Desire Paths

Business experiments that allow customers to take their own path. For example, a restaurant that opens with no menu that simply asks customers what they want. This can be used to design a popular menu by using each order as a vote.
Overview: Customer Design
Type
Definition
The process of allowing customers to design their own products and services.
Related Concepts
Next: Lead Users
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