Marketability is the competitive position of an brand, product or service with respect to a market. In order words, it is the potential for a product to sell and the risk that it won't sell. The following are common types of marketability.
Cost & PriceThe ability to offer a reasonable price and make a profit at that level. In a commodity industry, prices are set by the market and a higher cost base is a significant competitive disadvantage. Premium products compete on price relative to perceived quality.A product that customers will be motivated to buy because it fulfills needs.
Functionality & PerformanceCompetitive features and performance relative to other products on the market. An innovative or niche product may offer features that are unique. In some cases, a lack of features can be an advantage if customer needs and preferences are served.
QualityThe value of your offerings to customers including factors such as reliability, durability, usability, customer experience and design.
The ability to reach customers to sell to them and deliver your products and services.
Reputation & Recognition The ability to establish a reputation and/or brand recognition in a crowded market.
This is the complete list of articles we have written about marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.