A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing

6 Types of Marketability

 , updated on
Marketability is the competitive position of an brand, product or service with respect to a market. In order words, it is the potential for a product to sell and the risk that it won't sell. The following are common types of marketability.

Cost & Price

The ability to offer a reasonable price and make a profit at that level. In a commodity industry, prices are set by the market and a higher cost base is a significant competitive disadvantage. Premium products compete on price relative to perceived quality.

Customer Needs

A product that customers will be motivated to buy because it fulfills needs.

Functionality & Performance

Competitive features and performance relative to other products on the market. An innovative or niche product may offer features that are unique. In some cases, a lack of features can be an advantage if customer needs and preferences are served.

Quality

The value of your offerings to customers including factors such as reliability, durability, usability, customer experience and design.

Distribution

The ability to reach customers to sell to them and deliver your products and services.

Reputation & Recognition

The ability to establish a reputation and/or brand recognition in a crowded market.
Overview: Marketability
Type
Definition (1)
The competitive position of an brand, product or service with respect to a market.
Related Concepts

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Competitive Advantage

A few sources of competitive advantage for businesses.

Competitive Parity vs Competitive Advantage

The difference between competitive parity and competitive advantage.

Competitive Advantage

A few sources of competitive advantage for businesses.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

First-Mover Advantage

Why being first to a market has advantages.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

Digital Maturity

The common types of digital maturity.

Business Scale

The common types of business scale.

Business Competition

The common types of business competition.

Competitive Map

A definition of competitive map with examples.

Product Development

A guide to product development.

Proof Of Concept

The common types of proof of concept.

Market Development vs Product Development

The difference between market development and product development.

Convenience Product

The common types of convenience product.

Augmented Products

An overview of augmented products.

Product Risk

The common types of product risk.

Product Launch

The common elements of a product launch.

Product Innovation

The basic types of product innovation.

Product Requirements

Common examples of product requirements.

Value Proposition

The common types of customer value proposition.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map