InnovationA firm that is able to continually reinvent products in a valuable way such as improving a key figure of merit faster than all other competitors.
MarketingA firm with a superior reputation in an area such as luxury fashion.
CostA firm that produces a product at great scale and low cost such that all competition can't achieve their cost base.
DesignAn architectural firm with talented architects that continually receive international recognition for their work.
|Overview: Distinctive Capability|
A valuable business capability possessed by one firm that all other firms in an industry can't match.
John Kay (Oxford economist)