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4 Examples of a Distinctive Capability

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A distinctive capability is a valuable business capability that one firm possesses but all other firms have difficulty replicating. The following are illustrative examples.

Innovation

A firm that is able to continually reinvent products in a valuable way such as improving a key figure of merit faster than all other competitors.

Marketing

A firm with a superior reputation in an area such as luxury fashion.

Cost

A firm that produces a product at great scale and low cost such that all competition can't achieve their cost base.

Design

An architectural firm with talented architects that continually receive international recognition for their work.
Overview: Distinctive Capability
Type
Definition
A valuable business capability possessed by one firm that all other firms in an industry can't match.
Attributed to
John Kay (Oxford economist)
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