Consumer GoodsGoods that are purchased by individuals and families.
Fast Moving Consumer GoodsFast moving consumer goods are consumer goods that are quickly used up and repurchased. These are typically competitive high-value markets.
Consumer DiscretionaryConsumer purchases that can easily be deferred such that sales are likely to increase in a good economy and decrease in a bad economy.
Consumer DurablesRelatively expensive consumer goods that have a useful life of 3 years or more.
Furniture & Fixtures
Business GoodsGoods that purchased by businesses.
CommoditiesGoods that are viewed as interchangeable that are sold on a liquid market such that individual buyers and sellers have little influence over the price.
Inferior GoodDemand for an inferior good drops as people's income rises.
High Interest Loans
Superior GoodsSuperior goods make up a larger percentage of consumption as income rises.
First Class Flights
Veblen GoodsVeblen goods are a theoretical type of good where sellers can increase demand by increasing price. This supposedly includes things like luxury goods whereby people seek social status from high price items. However, if you put luxury goods on sale demand tends to be extraordinarily high. As such, veblen goods are rare or may not exist at all. Luxury goods do sell social status by building up a reputation, brand image and customer experience such that these are the basis for their ability to charge a high price.
Necessity GoodsGoods that consumers truly need such that they are the last things that are cut as income decreases.
ServicesServices are goods that derive most of their value from intangible things such as customer experience, advice and intangible results such as transporting someone somewhere. Some definitions consider services goods and others do not. Generally speaking, it is outdated to think that goods must have a physical presence.
Club GoodsClub goods are services that offer access to large scale capital.
Information GoodInformation goods are goods that derive their value from information including digital experiences.
Complementary GoodsGoods that have related demand such that sales of one increase sales of the other.
Gas Burning Cars & Gas
Mobile Phones & Mobile Devices
Printers & Ink
Snowboarding Resorts & Snowboards
Substitute GoodGoods that act as substitutes for one another such that demand for one may lower demand for the other.
Beef & Chicken
Bowling Alleys & Movie Theaters
Mobile Phones & Televisions
Night Clubs & Pubs
Restaurants & Grocery Stores
Tea & Coffee
Capital GoodsGoods that are used to produce other goods.
Common GoodsGoods that everyone can use freely such that they are easily used up or damaged.
Unsought GoodsUnsought goods are no fun to buy such that consumers have low motivation to purchase them. Often consumers will only purchase unsought goods when they are forced to by circumstances.
Merit GoodA merit good is a good that a government views as a basic entitlement or something that is under-purchased by consumers. In this case, a government may provide the good for free, particularly for low income individuals. Alternatively, the good may be subsidized to encourage its purchase.
Earthquake Resilient Houses