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7 Examples of a Test Market

 , updated on July 07, 2023
A test market is a small target market that is used to release a product or service on a limited basis as a business experiment. A business may use multiple test markets to try a large number of product variations in order to find things that are likely to scale. Alternatively, a test market can be used to tune packaging, promotional messages and pricing in preparation for a larger product launch. The following are common types of test market.

Location

A particular city or retail location.

Events

Releasing a product at an event such as a conference or concert in order to conduct market research.

Channels

Releasing the product through a particular channel such as your website.

Customer Needs

Customers with particular needs such as lead users.

Loyalty

Releasing the product to your most loyal customers.

Influencers

Influencers such as industry insiders and media representatives.

Subcultures

Releasing the product to an identifiable subculture. For example, a brand of helmets that identifies whitewater rafting enthusiasts as a test market.
Overview: Test Market
Type
Definition
A small target market that is used to release a product or service on a limited basis as a business experiment
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