Location
A particular city or retail location.Events
Releasing a product at an event such as a conference or concert in order to conduct market research.Channels
Releasing the product through a particular channel such as your website.Customer Needs
Customers with particular needs such as lead users.Loyalty
Releasing the product to your most loyal customers.Influencers
Influencers such as industry insiders and media representatives.Subcultures
Releasing the product to an identifiable subculture. For example, a brand of helmets that identifies whitewater rafting enthusiasts as a test market.| Overview: Test Market | ||
Type | ||
Definition | A small target market that is used to release a product or service on a limited basis as a business experiment | |
Related Concepts | ||
