Rarity
Releasing things in small batches such that demand exceeds supply. For example, a toy manufacturer that releases 10,000 units of a limited addition collectable when demand might be 100,000 units.Ingredients
Using quality parts, materials and ingredients such as a restaurant that offers artisanal foods.Craft
Offering handmade things in an automated world.Customer Service
Customer service that is exemplary in some way. For example, a restaurant with well dressed waiters who are unusually good with people.Sensory Design
Superior look, feel, taste, smell and sound. For example, a pair of shoes that customers appreciate for their form and overall artistic design.Experience
The end-to-end experience of a product or service including intangible elements such as the interior design of a restaurant.Status
Social status attached to a brand, product, service, ingredient or area. For example, a spa that is located in a posh shopping area such as Ginza in Tokyo.Features
Functionality such as a vehicle with cutting edge safety features.Performance
A product that outperforms the competition in a measurable way.Reliability
Quality is heavily associated with durability in real world conditions. A mobile device that breaks the first time you drop it won't be perceived as a premium item.Position
A superior position that is difficult for competitors to match. For example, the only hotel on a popular beach.Details
Attention to details such as packaging.Overview: Premiumisation | ||
Type | ||
Definition | Competition to offer higher quality. | |
Also Known As | Premiumization | |
Related Concepts |