Margins
A firm has a sales strategy to improve margins on deals. An extremely large opportunity comes along but its clear from negotiations that it is impossible to win the deal within the current margin target. Management decides to approve a heavy discount that makes the deal profitable but goes against the strategy of negotiating better margins.Target Market
A fast moving consumer goods company launches an unusually small but rich chocolate bar with a target market of women in their 20s and 30s. Commercials aimed at this group fail to generate demand. The firm looks at their data and finds that both men and women in the age group 40-65 are purchasing the product more than the target market. They develop a tactical plan to tune advertising to the 40-65 age group.Supply Chain
A restaurant substitutes salads for potato sides on all its menu items after a supply chain issue results in a local potato shortage.Operations
A data center conducts a short tactical planning meeting after an infrastructure failure causes a major outage that has gone unresolved for 3 hours despite best efforts to fix things.Overview: Tactical Planning | ||
Type | ||
Definition | Developing plans to respond to real world conditions as they arise. | |
Related Concepts |