A-Z Popular Blog Top Search »
Marketing Guides

What are Certification Marks?

 , updated on
A certification mark is proof that a product or service has been certified to meet a standard. The certification marks of widely followed standards can achieve something resembling a brand identity in the market. As such, they can help to improve sales.
Regulation of certification marks largely falls under trademark law. In most cases, standards bodies will license their certification marks to organizations, products and services that meet their requirements. Such standard bodies will typically defend their trademark against unauthorized use in order to preserve the value of the certification mark.
Common certification marks include those related to safety, quality, product origin and sustainability practices.
Overview: Certification Marks
A trademark owned by a certification organization.
Brand value as a symbol of quality, sustainable practices or other desirable traits.
Related Techniques
Collective Mark
Next: Ingredient Branding


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
If you enjoyed this page, please consider bookmarking Simplicable.