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A certification mark is proof that a product or service has been certified to meet a standard. The certification marks of widely followed standards can achieve something resembling a brand identity in the market. As such, they can help to improve sales.
Regulation of certification marks largely falls under trademark law. In most cases, standards bodies will license their certification marks to organizations, products and services that meet their requirements. Such standard bodies will typically defend their trademark against unauthorized use in order to preserve the value of the certification mark.Common certification marks include those related to safety, quality, product origin and sustainability practices.
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Function | | Definition | A trademark owned by a certification organization. | Value | Brand value as a symbol of quality, sustainable practices or other desirable traits. | Related Techniques | Collective Mark |
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