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5 Examples of a Credence Good

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A credence good is a product or service that is difficult for the customer to value, even after it has been consumed. Customers may think that a credence good is high quality when it is in fact low quality. Alternatively, customers may be dissatisfied with a high quality credence good because it is difficult for them to see its value. It is common for customers to seek a second opinion for a credence good to evaluate its quality. The following are illustrative examples of a credence good.

Medical Services

It can be difficult for patients to evaluate the quality of medical advice and treatments.

Home Repairs

Certain types of home repairs such as plumbing are difficult to evaluate.


Products that claim to be healthy.


The quality of education.


Expert advice that is difficult for the client to evaluate such as legal advice.
Overview: Credence Good
A product or service that is difficult for the customer to value, even after it has been consumed.
Related Concepts


This is the complete list of articles we have written about quality.
Conformance Quality
Cost Of Poor Quality
Credence Quality
Critical To Customer
Critical To Quality
Customer Satisfaction
Data Quality
Defect Density
Defect Rate
Defensive Design
Design Quality
Document Quality
Ease Of Use
Experience Quality
Figure Of Merit
Fit For Purpose
Information Quality
Non-Functional Testing
Operational Testing
Perceived Value
Planned Obsolescence
Product Quality
Quality Assurance
Quality Control
Quality Culture
Quality Examples
Quality Improvement
Quality Management
Quality Metrics
Quality Objectives
Quality Of Life
Quality Policy
Quality Requirements
Quality Testing
Recovery Paradox
Regression Testing
Reliability Engineering
Service Quality
Types of Quality
Acceptance Testing
Work Quality
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Types of Quality

A list of quality types.

Quality vs Value

The subtle difference between quality and value.

Quality Metrics

The common types of quality metrics.

Service Quality

The primary types of service quality.

Experience Quality

The common types of experience quality.

Critical To Customer

A definition of critical to customer with examples.

Design Life

An overview of design life with examples.

Planned Obsolescence

The common types of planned obsolescence.

Quality Objectives

The definition of quality objectives with examples.

Credence Quality

A definition of credence quality.


A list of common types of services.

Managed Services

The common types of managed service.

Self Service

An overview of self service with examples.

Product vs Service

The business difference between products and services.

Service Differentiation

A definition of service differentiation with examples.

IT Services

The definition of IT services with examples.


The definition of intangibility with examples.

Intangible Goods

The definition of intangible good with examples.
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