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Commercial art is art that is created to commercial constraints such as marketing goals. Where fine art is purely a result of the inspiration of the artist, commercial art is based on some level of business or functional requirements. The following are common types of commercial art.
Promotion & AdvertisingPaintings, illustrations, photographs and media created for promotions and advertising.Visual BrandingArt used for visual branding such as logos or a brand mascot.Publishing & Web DesignCovers, illustrations and graphic elements for magazines, books and web sites.Decorative ArtsArt used to decorate products and interiors.
Ornamental ArtArt used in architecture.Packaging DesignArt used in the packaging of products. EnvironmentsCommercial environments that resemble installation art such as a display window.CommunicationGraphic designs that communicate information such as signs.Fashion DesignThe design of fashion to fit requirements such as to meet demand for a current trend.
EntertainmentEntertainment such as movies that are produced to commercial requirements. Film can also be considered a fine art if it is created from the inspiration of the creative talent involved.Game Art The design of characters and environments for games.
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