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What is Relationship Marketing?

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Relationship marketing is a category of marketing strategy that focuses on customer retention and customer satisfaction.
As a promotion strategy, relationship marketing tends to favor techniques such as personal selling and inbound marketing that develop relationships with potential customers. Once a customer is acquired, the goal of relationship marketing is to maximize customer lifetime value with superior customer experience and customer service.
Overview: Relationship Marketing
Type
Definition
An approach to marketing that focuses on social interactions with customers with techniques such as personal selling, customer service and social media marketing.
Related Concepts

Promotion

This is the complete list of articles we have written about promotion.
Attention Economics
Brand Awareness
Brand Recognition
Demand Generation
Marketing Media
Marketing Words
Media
Media Event
Media Strategy
Mere Exposure Effect
Nudge Theory
Personal Selling
Remarketing
Sales Promotion
Spacing Effect
Tagline
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