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What is Relationship Marketing?

 , updated on November 11, 2016
Relationship marketing is a category of marketing strategy that focuses on customer retention and customer satisfaction.
As a promotion strategy, relationship marketing tends to favor techniques such as personal selling and inbound marketing that develop relationships with potential customers. Once a customer is acquired, the goal of relationship marketing is to maximize customer lifetime value with superior customer experience and customer service.
Overview: Relationship Marketing
Type
Marketing
Definition
An approach to marketing that focuses on social interactions with customers with techniques such as personal selling, customer service and social media marketing.
Related Concepts
Customer Relationship Management
Customer Retention
Customer Lifetime Value
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