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Relationship marketing is a category of marketing strategy that focuses on customer retention and customer satisfaction. As a promotion strategy, relationship marketing tends to favor techniques such as personal selling and inbound marketing that develop relationships with potential customers. Once a customer is acquired, the goal of relationship marketing is to maximize customer lifetime value with superior customer experience and customer service.
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Type | | Definition | An approach to marketing that focuses on social interactions with customers with techniques such as personal selling, customer service and social media marketing. | Related Concepts | |
Promotion
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