Sensors
Data from a sensor such as a camera or thermometer.Measurements
Measurements from an instrument such as a ruler or scale.Observations
Data obtained through objective human observation. For example, a researcher who notes that a plant looks wilted.Interviews
Interviews with people regarding their experiences, opinions, perceptions and needs. For example, a ski resort that interviews customers on exit to determine elements of their customer experience that can be improved.Surveys
Asking people a set of questions, often in a multiple choice or rating scale format. This is easier to convert to data than an interview but is often less open-ended.Experiments
A procedure that is designed to test a hypothesis in a systematic and controlled fashion. For example, a farmer who tests a hypothesis that watering corn at dusk leads to higher yield against a positive control of watering at dawn.User Input
User input such as a click or hover over a television show on the user interface for a video streaming service.Transactions
Transactions such as a digital rental of a film on a video streaming service.Process Data
Data that originates with business processes. For example, timing data for each unit as it passes through the workstations in a production line.Geographical Data
The geographical location of an entity such as a machine or person at a point in time.Machine Data
Data regarding the internal state of a machine. For example, data that indicates brakes were applied on a vehicle at a particular intersection.Event Data
Information triggered by an event such as a person ringing a door bell or email arriving in an inbox.| Overview: Primary Data | ||
Type | ||
Definition | Unprocessed data that has been directly collected. | |
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