SensorsData from a sensor such as a camera or thermometer.
MeasurementsMeasurements from an instrument such as a ruler or scale.
ObservationsData obtained through objective human observation. For example, a researcher who notes that a plant looks wilted.Interviews with people regarding their experiences, opinions, perceptions and needs. For example, a ski resort that interviews customers on exit to determine elements of their customer experience that can be improved.
SurveysAsking people a set of questions, often in a multiple choice or rating scale format. This is easier to convert to data than an interview but is often less open-ended.positive control of watering at dawn.
User InputUser input such as a click or hover over a television show on the user interface for a video streaming service.
TransactionsTransactions such as a digital rental of a film on a video streaming service.business processes. For example, timing data for each unit as it passes through the workstations in a production line.
Geographical DataThe geographical location of an entity such as a machine or person at a point in time.
Event DataInformation triggered by an event such as a person ringing a door bell or email arriving in an inbox.
|Overview: Primary Data|
Unprocessed data that has been directly collected.