A-Z Popular Blog Goals Search »
Competitive Advantage

Business Costs

Business Economics

Business Goals

Business Plans

Business Metrics

Business Theory

6 Examples of Stretch Goals

 , updated on
A stretch goal is a target that is intentionally designed to be difficult to achieve. These are used to counter the common tendency for organizations, teams and individuals to set conservative goals that are easy to meet. Stretch goals are typically set alongside regular targets. Failure to meet a regular target is viewed as poor performance but failure to meet a stretch goal isn't viewed negatively. In other words, if you meet a stretch goal this is exceptional performance that goes well beyond expectations. The following are illustrative examples of a stretch goal.


Organizations that communicate stretch goals to external stakeholders may be misleading them unless they clearly state the goal is unlikely to be achieved. In other words, stretch goals should not be used to achieve funding or raise a stock price. Stretch goals can be communicated as a vision statement with no target date. Stretch targets may also be shared internally as a goal to exceed your publicly communicated targets that are more realistic.
Increase top line revenue by 19%.

Stretch Goal
Increase top line revenue by 130% to become the number one real estate company in the Singapore market this year.


Part of the role of an executive team is to exemplify ambition, optimism and innovation. As such, stretch goals are commonly communicated but aren't necessarily documented as performance objectives. Generally speaking, an executive with a record of achieving stretch goals can only do so in a setting where the organization is also accustomed to exceeding expectations.
Develop 10+ product candidates and launch one to market by October. Generate sales of $3 million within 6 months of launch.

Stretch Goal
Launch a product in October that becomes our top selling product within 6 months of launch.


As with executives, managers depend on their teams to achieve stretch goals. In some cases, high performing teams can achieve things in a few months that would take other teams many years. Such teams use regular goals to manage expectations but stretch goals are the real target.
Improve the order automation process to reduce order turnaround time by 14 minutes by addressing bottlenecks.

Stretch Goal
Completely automate the order automation process in a pilot that decreases average order turnaround time by 40 minutes at a single distribution center. Develop a business case to scale this to all distribution centers.


Sales stretch goals typically offer attractive additional compensation for salespeople or sales teams that reach a revenue level that is considered difficult. These can be used to encourage high ambition while setting sales quotas at an achievable level.
Close deals in the quarter of at least $40,000 in MRR to achieve a 10% commission of one year recurring revenue. Failure to achieve this quota will result in a 4% commission.

Stretch Goal
Salespeople achieving quarterly revenue of $100,000 in MRR or higher will receive a commission of 26% of one year recurring revenue for all sales.


Stretch targets are an opportunity for employees to request additional responsibilities or experiences that broaden their talents. For example, a software developer who has never managed a project before may be given a team lead role. In this context, the employee might be expected to make a reasonable number of mistakes that are viewed as a learning experience as opposed to a performance problem.
Deliver code to requirements for the sales reporting project. Measurement: stakeholder feedback, on-time code delivery

Stretch Goal
Act as team lead to represent the development team with the business, project management office and testing teams.
Measurement: stakeholder feedback, on-time project delivery


Stretch goals counter the tendency for teams and employees to set goals that are easily achievable. Represents a system for documenting and rewarding risk taking, high productivity, creative endeavors and initiative.
Overview: Stretch Goals
A target that is considered beyond normal expectations such that achievement is viewed as high performance but failure to achieve is not viewed as low performance.
Related Concepts
Next: Employee Goals
More about goals:
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
If you enjoyed this page, please consider bookmarking Simplicable.


The common types of goal with examples of each.

Quality Goals

Examples of measurable quality goals.

Long Term Goals

An overview of long term goals with examples.

Meeting Goals

The common types of meeting goals with examples.

Marketing Goals

Common types of measurable marketing goals with examples.

Communication Goals

A list of measurable communication goals with examples.

Team Goals

A list of common team goals with examples.

Performance Goals

An overview of performance goals with concrete examples.

Professional Goals

A list of professional goals with measurable examples.


Common types of objectives.


A reasonably comprehensive guide to strategy.

Goal Setting

Developing an action plan with targets for a team or individual.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map